Paid Media Manager

Blitzy•Cambridge, MA

23h

About The Position

Blitzy is seeking a hands-on, data-driven Performance Marketing Manager to build and scale the company’s paid acquisition engine. The role owns campaigns across Google, LinkedIn, Reddit, X, and other digital channels, using analytics, experimentation, and AI to reach relevant audiences, guide prospects through the funnel, and improve campaign performance. The manager will work closely with leadership and cross-functional teams to build on Blitzy’s existing foundation and support its growth and go-to-market priorities. Blitzy is a Cambridge, Massachusetts-based AI software development platform focused on autonomously building custom software. The company describes a fast-paced, in-person, team-oriented culture centered on customer value, high standards, and continuous invention.

Requirements

At least 5 years of experience in performance marketing, growth marketing, paid acquisition, or digital advertising.
Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
Proven experience building, managing, and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and other digital advertising platforms.
Demonstrated experience managing significant paid media budgets, making strategic investment decisions, and optimizing campaigns against performance goals.
Strong analytical skills, including interpreting campaign data, identifying trends, measuring performance, and translating insights into actionable optimizations.
Hands-on experience with marketing analytics and reporting tools such as PostHog, BigQuery, Excel, or Google Sheets.
Deep understanding of full-funnel marketing, audience segmentation, demand generation, and paid acquisition strategies.
Ability to move quickly, experiment, and continuously iterate based on real-time performance and changing business priorities.
Experience using AI tools, particularly Claude Code, to improve workflows, automate processes, analyze data, and increase execution speed.
Strong communication and collaboration skills, with the ability to work cross-functionally and independently in a fast-paced environment.

Nice To Haves

Experience in B2B SaaS or high-growth technology companies.

Responsibilities

Own paid acquisition strategy across Google, LinkedIn, Reddit, X, and other digital advertising channels; build and optimize campaigns to reach high-value audiences and drive growth.
Execute full-funnel marketing campaigns that generate awareness, engage prospective buyers, and move qualified audiences through the buying journey.
Analyze campaign performance, audience behavior, conversion data, and funnel metrics using tools such as PostHog and BigQuery; identify opportunities and make data-backed decisions.
Experiment with targeting, messaging, creative, and channel strategies, rapidly testing and iterating to improve performance and maximize return on advertising spend.
Manage paid media budgets and channel investment, allocating spend based on performance, audience engagement, and growth opportunities.
Collaborate with leadership and cross-functional teams to align performance marketing with broader go-to-market priorities and improve the growth motion.
Use AI, automation, and tools such as Claude Code to streamline campaign execution, uncover insights, build efficient workflows, and scale marketing operations.