Manager, Paid Media

FIS Global•Atlanta, GA

5d•$121,800 - $207,060

About The Position

The Manager, Paid Media owns FIS’s multi-million-dollar paid media program, which supports commercial pipeline growth. This hands-on individual contributor sets strategy and executes plans, including budget pacing, agency management, and translating performance data into actionable insights for executives. The role reports to FIS’s SVP, Global Head of Brand.

Requirements

At least 8 years of paid media experience, including hands-on expertise in B2B lead generation.
A track record of lead-generation and growth strategies that drove pipeline and revenue beyond the click.
Experience managing agencies with clear objectives and accountability.
Working knowledge of SEO, website optimization, and digital analytics.
Strong collaboration across marketing capabilities, including product marketing, demand generation, digital, and creative.
Confidence presenting insights and recommendations to senior stakeholders.
Strong communication and project management skills.

Nice To Haves

Experience in financial technology.

Responsibilities

Turn commercial priorities into a lead-generation strategy across content syndication and paid social, with clear objectives, channel strategy, and investment plans.
Forecast and allocate a multi-million-dollar program budget, reallocating investment toward what is performing effectively.
Lead the media agency’s day-to-day work, set direction, challenge its thinking, and drive stronger testing and innovation.
Partner with data and analytics teams to connect platform performance to conversions throughout the funnel.
Communicate performance insights and recommendations clearly to senior stakeholders and the executive team.