Paid Media Associate

RVO Health•Charlotte, NC

6d•$58,000 - $72,000•Hybrid

About The Position

The Associate, Paid Media is a hands-on role on RVO Health’s Digital Performance Marketing team. The role manages paid campaigns supporting sponsored health content programs for leading pharmaceutical and health brands across Healthline, Medical News Today, Healthgrades, and Bezzy. The associate owns day-to-day campaign execution and works to meet delivery goals while developing expertise in how media, data, and partnerships work together. The position is based in the Charlotte Metro Area (Fort Mill, South Carolina) and is hybrid or remote. For employees working in the office, the team is together Tuesday through Thursday; working remotely on Mondays and Fridays is optional. The role offers a stated starting salary of $58,000–$72,000, with actual salary based on geographic location, qualifications, and experience. The employer intends to fill this current vacancy by January 8, 2027.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent experience.
1–3 years of experience in paid media or digital marketing, ideally at an agency, publisher, or in-house performance team.
Hands-on experience with Meta Ads Manager and/or Google Ads, including campaign setup and budget management.
Strong analytical skills and the ability to turn performance data into clear optimization decisions.
Excellent attention to detail and organization, with the ability to manage multiple programs and deadlines.
Proficiency in Excel or Google Sheets, including formulas, pivot tables, and pacing trackers, and comfort with other data tools.
Ability to collaborate across teams in a fast-moving environment.
Strong written and verbal communication skills.

Nice To Haves

Experience in health, pharma, or publisher-side media.
Basic SQL or experience working with large datasets, such as Databricks.
Familiarity with automation tools, such as Hightouch, or AI-assisted workflows.

Responsibilities

Plan, launch, and optimize paid campaigns, primarily on Meta and Google, to drive qualified traffic to sponsored health content and community programs.
Use audience, targeting, and creative testing to reach the right people for each condition-specific program while maintaining audience quality.
Collaborate with Ad Operations, Site Marketing, Newsletter, Product Marketing, and Performance teams to launch programs on time and deliver against goals.
Monitor pacing and performance daily, analyze trends, and recommend optimizations that improve cost efficiency and delivery.
Manage campaign budgets against delivery goals, adjusting spend to avoid under- or over-delivery and flagging risks early.
Support pacing reports, monthly cost forecasts, and performance readouts for internal stakeholders, highlighting wins, risks, and opportunities.
Stay current on paid media platforms, privacy changes, and emerging channels, and help test new traffic sources and automation.
Use feedback to support ongoing learning and professional growth.