Paid Media Specialist

Brinks Home•Farmers Branch, TX

5d•Hybrid

About The Position

Brinks Home is a smart security company protecting more than one million people across the U.S., Canada, and Puerto Rico. The Paid Media Specialist is a hands-on role responsible for building, launching, managing, and optimizing paid campaigns across Google Ads, Meta Ads, and other platforms. The specialist works in the ad platforms directly, uses campaign data to improve performance, and serves as the company’s subject matter expert on Google Ads and Meta Ads. Reporting to the Director of Growth Marketing, this role manages campaign execution end to end, including campaign structure, targeting, bidding, budget pacing, testing, conversion tracking, reporting, and coordination with internal teams and external partners. The position is hybrid, with remote work most of the time and occasional office attendance for events. Candidates must reside in the Dallas-Fort Worth metropolitan area.

Requirements

At least 4 years of hands-on experience personally building and managing paid campaigns in Google Ads and Meta Ads.
Subject matter expertise in Google Ads and Meta Ads, including campaign architecture, bidding strategies, audience building, and platform-specific optimization.
Proven ability to grow volume and revenue efficiently while improving campaign KPIs such as CPA, ROAS, and conversion rate.
Strong analytical skills with paid media data, including comfort with platform reporting, Google Analytics (GA4), and spreadsheets.
Solid understanding of conversion tracking, attribution, and how paid media connects to leads, pipeline, and revenue.
Strong project management skills, including the ability to manage multiple campaigns and priorities, meet deadlines, and keep stakeholders informed.
Clear written and verbal communication skills, including the ability to explain results and recommendations to non-specialists.
Must reside within the Dallas-Fort Worth metropolitan area.

Nice To Haves

Google Ads and/or Meta Blueprint certifications.
Experience with additional channels such as Microsoft Ads, YouTube, or programmatic.
Experience in lead generation, home services, security, or subscription businesses.
Familiarity with Google Tag Manager, Looker Studio, or other business intelligence and reporting tools.
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Responsibilities

Build, launch, and manage paid campaigns in Google Ads, including Search, Performance Max, Display, and YouTube, Meta Ads Manager, including Facebook and Instagram, and other platforms.
Own campaign structure, keyword strategy, audience targeting, bidding, and budget pacing to meet acquisition and efficiency goals.
Monitor campaign performance daily and optimize metrics including CPA, ROAS, CTR, conversion rate, and lead quality.
Plan and run A/B tests on creative, copy, audiences, landing pages, and bid strategies, and scale successful approaches.
Set up and maintain conversion tracking, pixels, and tagging in partnership with web and analytics teams.
Analyze campaign data and create performance reports and dashboards with actionable recommendations.
Prepare executive-facing reports on paid media performance, results, and recommendations, and present them to senior leadership.
Manage multiple campaigns, launches, and deadlines while coordinating with creative, web, and sales teams.
When needed, manage an external paid media agency by setting direction, reviewing campaign work and reporting, and holding the agency accountable to performance goals.
Project manage external partners related to paid media placement, coordinating timelines, deliverables, and budgets to ensure placements run on schedule and to specification.
Stay current on platform updates, policy changes, and paid media best practices.
Perform other assigned duties.