Paid Media Specialist

Reunion Marketing

2d

About The Position

Reunion Marketing is hiring a Paid Media Specialist to manage a portfolio of automotive dealership clients and their campaigns across Google Ads, Meta Ads, and Microsoft Advertising. The role involves managing more than 50 dealer accounts using the Fluency platform, monitoring budgets and bids, optimizing search terms and audiences, handling creative and inventory updates, and ensuring each account receives consistent monthly optimization.

The specialist leads monthly performance reviews with dealers, explaining results and recommendations in clear language. They prepare monthly reports using advertising platform and GA4 data, coordinate closely with Client Success, SEO, and the Paid Media team, and flag account risks and wins early. Routine tracking, GA4, and feed fixes are handled directly, with complex issues escalated to a senior specialist.

Success is measured through cost per lead against dealer targets, lead volume, return on ad spend, budget pacing, completion of monthly optimizations, client review quality and timing, communication of concerns, and client retention. The role is remote or hybrid in the United States, with a typical progression to Senior Paid Media Specialist in 18 to 24 months and potential later paths to Paid Media Team Lead or Client Success Manager.

Requirements

• 5 or more years of hands-on Google Ads and Meta Ads experience.
• Automotive digital marketing experience.
• Agency experience managing a multi-client portfolio.
• Proficiency in GA4.
• Experience using the Fluency platform.
• Strong organization and attention to detail.
• Ability to explain performance data and recommendations to dealers in a clear, confidence-building way.
• Ability to work quickly, communicate proactively, and collaborate closely with a team.

Nice To Haves

• OEM co-op program experience.
• Microsoft Advertising experience.
• Google Merchant Center and vehicle inventory feed experience.
• Google Ads, GA4, or Meta Blueprint certifications.

Responsibilities

• Manage a portfolio of 50 or more dealer accounts across Google Ads, Meta Ads, and Microsoft Advertising using the Fluency platform.
• Manage campaign budgets, bids, search terms, audiences, creative, and inventory updates.
• Complete monthly optimization checklists for every account and keep budgets on plan.
• Lead monthly dealer performance reviews, explaining results, their implications, and recommendations.
• Build monthly reporting packages using advertising platform and GA4 data, ensuring figures are accurate and recommendations are tied to results.
• Stay in close contact with Client Success and share account risks and wins before clients raise them.
• Share learnings with the Paid Media team and contribute to improving templates and standards.
• Handle routine tracking, GA4, and feed fixes, escalating complex issues to a senior specialist.
• Work toward portfolio targets, build dealer trust, and help coach a newer teammate as part of progression.

Benefits

• Choice of remote or hybrid work.
• Close, collaborative team working across Paid Media, SEO, and Client Success.
• Clear career progression, typically to Senior Paid Media Specialist in 18 to 24 months, with later opportunities for Paid Media Team Lead or Client Success Manager.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed