Paid Media Specialist

Johnson Outdoors • Elmwood Park, WI

1d • Hybrid

About The Position

Johnson Outdoors is seeking a Paid Media Specialist to support the performance of paid media campaigns across its portfolio of outdoor recreation brands. The role involves hands-on campaign execution, analysis, optimization, quality assurance, and reporting. The specialist monitors campaign performance, identifies trends and opportunities, and turns performance data into actionable insights and recommendations.

Working with the Digital Center of Excellence, Brand Management teams, cross-functional partners, and external media agencies, the specialist helps plan, execute, and measure campaigns. The role is based at the corporate headquarters in downtown Racine, Wisconsin, with a hybrid work schedule.

Requirements

• Bachelor’s degree in marketing, business, analytics, or equivalent is typically required.
• Typically requires at least 2 years of experience in paid media, performance marketing, digital marketing, marketing analytics, or a related field.
• Demonstrated experience analyzing paid media performance and translating findings into actionable business recommendations.
• Proficiency in Microsoft Excel, including pivot tables, lookups, data manipulation, analysis, and reporting.
• Working knowledge of digital advertising platforms such as Google Ads, Meta, and YouTube.
• Experience collaborating effectively with agencies, vendors, or other external marketing partners.
• Strong verbal, written, and interpersonal communication skills, including the ability to present findings and recommendations.
• Ability to work independently and collaborate effectively across cross-functional teams.
• Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness.
• Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

Responsibilities

• Analyze key performance indicators across paid media activations to identify growth opportunities, inefficiencies, performance trends, and optimization opportunities.
• Monitor campaign performance, identify outliers and deviations from expectations, and escalate issues or recommend actions as appropriate.
• Audit campaign structures, targeting, audience segmentation, budget allocation, and other campaign components across brands and paid media channels.
• Support the planning, execution, measurement, and documentation of paid media tests, and apply learnings to future strategies.
• Collaborate with the Paid Media Manager, agency partners, and internal stakeholders to prioritize and implement performance improvements.
• Partner with external paid media agencies on campaign execution, optimization, reporting, and planning.
• Identify campaign issues, data discrepancies, missed opportunities, and follow-up needs to support agency accountability.
• Review campaign activities, deliverables, media investments, and execution for alignment with approved plans, budgets, timelines, and business priorities.
• Coordinate campaign launch inputs, creative assets, tracking requirements, approvals, and other deliverables.
• Support media measurement approaches, reporting standards, and performance benchmarks with the external advertising agency.
• Validate campaign tracking, conversion measurement, tagging, and reporting accuracy.
• Develop campaign reports, recurring performance updates, and ad hoc analyses that communicate results, trends, opportunities, and business impact.
• Translate performance data into clear, concise, actionable insights and recommendations.
• Track media investments, spend pacing, and campaign delivery across brands, campaigns, and marketing initiatives.
• Support pre-launch and post-launch quality assurance of campaign setup, targeting, budgets, creative implementation, tracking, landing pages, and other requirements.
• Coordinate campaign timelines, deliverables, stakeholder inputs, and approvals with the external advertising agency.
• Use approved AI and digital technologies to improve processes, decision-making, communication, and business outcomes, applying human oversight and adhering to company security, privacy, ethical, and governance standards.
• Perform other duties as assigned.

Benefits

• Competitive base salary with additional earning potential through participation in the management bonus program.
• Eligibility for annual pay increases.
• Generous paid time off and holiday benefits.
• Full benefits package.
• Employee support, fitness, and wellness plans.
• Performance development and training opportunities.
• Tuition assistance program.
• Collaborative and casual work environment.
• Company events.
• Employee discounts on outdoor recreational products.
• 401(k) with company match and deferred retirement contributions.
• Sons & Daughters Scholarship program.
• College savings program.
• Life and LTD insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level