Paid Media Specialist

Haymarket Media US•New York, NY

2d•$60,000 - $65,000•Hybrid

About The Position

Haymarket Media, Inc. is seeking a Paid Media Specialist to join its Campaign Performance / PPC team. The position is based in the New York, NY office on a hybrid schedule, with three days in the office depending on business needs. Reporting to the Paid Media Director, the specialist executes, monitors, and optimizes paid digital media campaigns across Haymarket brands, including Medical Communications, NACE, myCME, and PRI. The role covers campaign setup, quality assurance, audience targeting, performance analysis, and budget tracking across multiple paid media platforms. In collaboration with PPC, Campaign Performance, and cross-functional teams, the specialist supports campaign performance, learner participation goals, quality standards, and return on advertising spend.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
Strong analytical and organizational skills to analyze campaign performance, identify trends, execute data-driven optimizations, and manage multiple complex projects simultaneously.
Excellent communication and problem-solving abilities, attention to detail, proactive ownership, and a record of collaborating effectively across teams to deliver accurate, high-quality campaigns.

Nice To Haves

2–3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution is preferred.
Proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides.
Familiarity with Looker and Google Analytics, or the ability to learn new analytics and reporting platforms quickly.

Responsibilities

Execute, manage, and quality-check paid media campaigns across Google Ads, Facebook Ads Manager, and other native, search, display, programmatic, and social advertising channels.
Monitor daily campaign performance; manage campaign start and stop schedules; set up article sponsorships; upload and download audience targeting lists; and implement retargeting initiatives.
Analyze PPC performance, identify underperforming campaigns, and implement optimizations to improve results.
Maintain accurate campaign tracking logs, performance reports, and budget trackers to document campaign changes, monitor key performance indicators, and support data-driven decisions.
Develop and update digital advertising creative assets, including banner ads and promotional materials, using Canva and applicable platform-specific creative tools.
Collaborate with Medical Communications, NACE, myCME, and other internal teams to share campaign insights, support marketing strategies, and ensure campaigns meet performance goals and quality standards.
Support monthly budget forecasting.