Senior Associate, Paid Media

RVO Health • Charlotte, NC

6d • $80,000 - $90,000 • Hybrid

About The Position

The Senior Associate, Paid Media is a hands-on role on RVO Health’s Digital Performance Marketing team, owning paid media programs end to end for pharma and health brands across Healthline, Medical News Today, Healthgrades, and Bezzy. The role is responsible for strategy, execution, and results, while partnering with internal teams and helping the team grow and scale.

The position is based in the Charlotte Metro Area (Fort Mill, South Carolina) and is hybrid or remote. Employees are expected to work from the office Tuesday through Thursday each week, with the option to work remotely on Mondays and Fridays.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent experience.
• 3–5 years of hands-on paid media experience owning campaigns end to end.
• Proven experience managing campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting, and optimization strategy.
• Strong analytical skills, including the ability to diagnose performance issues and independently turn data into clear decisions.
• Excellent project management and organizational skills, with the ability to manage multiple programs and priorities.
• Advanced Excel or Google Sheets skills, including complex formulas, pivot tables, pacing, and forecast models.
• Ability to collaborate with cross-functional and partner-facing teams.
• Strong written and verbal communication skills, including presenting results to stakeholders.

Nice To Haves

• Experience in health, pharma, or publisher-side media.
• SQL skills or experience working with large datasets, such as Databricks.
• Forecasting or P&L experience, including margin and cost planning.
• Experience mentoring or training junior team members.

Responsibilities

• Own paid media programs from launch planning through delivery and results, primarily on Meta and Google, while meeting program goals and maintaining a healthy margin.
• Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency, and audience quality.
• Lead creative and messaging tests with creative teams to refresh assets and improve performance.
• Monitor performance, diagnose issues, and make independent optimization decisions to improve delivery and efficiency.
• Manage program budgets and monthly cost forecasts, align spending with goals, and flag revenue or margin risks early.
• Deliver performance readouts and recommendations to internal stakeholders, highlighting wins, risks, and opportunities.
• Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing, and Performance teams to launch programs on time and resolve delivery challenges.
• Mentor and support junior team members by sharing best practices and helping them develop campaign management skills.
• Monitor platform, privacy, and industry changes, and lead tests of new channels, automation, and AI-assisted workflows to improve team efficiency.

Benefits

• Health insurance coverage, including medical, dental, and vision.
• Life insurance.
• Short- and long-term disability insurance.
• Flexible spending accounts.
• Paid time off.
• Holiday pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy benefits.
• Income protection plans.
• Pet services plans.
• Mental health support.
• Wellness coaching.
• Health Savings Account.
• Commuter benefits.
• Gym and fitness center discount program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior