Senior Manager, Paid Media

Salomon • Ogden, UT

7d • Hybrid

About The Position

The Senior Manager, Paid Media leads Salomon’s integrated digital media strategy in North America, driving sustainable growth primarily across e-commerce, with some retail campaigns, while building brand awareness and acquiring new customers. The role owns strategic planning, forecasting, and allocation of North American digital media investment across performance and brand channels. It balances short-term commercial objectives with long-term demand creation, identifying opportunities to accelerate growth, improve investment efficiency, and adapt strategies as business conditions evolve.

As the primary media strategy partner for North America, this leader collaborates with E-commerce, Brand, Finance, Retail, Analytics, and global marketing teams, while guiding internal media specialists and external agencies. The role calls for a commercially minded, analytically strong leader with deep platform expertise, a passion for experimentation, and the ability to translate media performance into clear business recommendations.

Requirements

• Bachelor’s degree.
• 9+ years’ experience in paid media, performance marketing, or digital media strategy.
• Strong working knowledge of Google Ads, Meta, and major digital media platforms, with experience across performance and brand-building objectives.
• Demonstrated experience managing significant media budgets.
• Highly analytical and skilled with data.
• Able to independently identify gaps and opportunities and prioritize with little supervision.
• Thrives in a fast-paced environment requiring quick decision-making.
• Strong attention to detail, organization, and project management skills.
• Excellent verbal and written communication skills; ability to provide clear and concise briefs.
• Proven ability to work under pressure, prioritize, and meet multiple deadlines.
• Ability to work in a complex organization.
• Available to work occasionally on evenings and weekends during peak commercial periods, such as Black Friday.

Nice To Haves

• Prior e-commerce experience is strongly preferred.

Responsibilities

• Lead North America's integrated performance and digital brand media strategy, aligning investments with commercial objectives, brand priorities, and omnichannel growth opportunities.
• Own 8-figure media budgets, revenue and traffic forecasting, and scenario planning; dynamically allocate investments across channels, funnel stages, and categories based on business performance, profitability, and growth opportunities.
• Oversee paid search, paid social, video, programmatic, and emerging platforms; drive full-funnel strategies, platform innovation, and structured experimentation to accelerate customer acquisition and demand creation.
• Establish performance guardrails, monitor media effectiveness, and translate data into actionable business recommendations.
• Advance measurement through incrementality testing, attribution, and omnichannel impact analysis.
• Partner with E-commerce, Brand, Finance, Retail, Analytics, and global teams to align media investments with commercial priorities, product launches, creative strategies, and geographic expansion.
• Lead, coach, and develop internal media team members while providing strategic direction and accountability to external agency partners.
• Guide decision-making, resolve roadblocks, and ensure operational excellence.
• Identify opportunities to improve media effectiveness through first-party data activation, audience strategies, automation, AI-driven platform capabilities, and product feed optimization.
• Serve as the primary North America media strategy contact, communicating performance insights, investment recommendations, risks, and opportunities to senior stakeholders through clear, executive-level reporting.

Benefits

• Hybrid work schedule.
• Generous PTO policy.
• 15 paid annual holidays and 3 floating holidays.
• Half-day Fridays for 5 months of the year.
• Employee discount on company products and sister brands, including Arc’teryx, Armada, Atomic, and Wilson.
• Healthy Lifestyle Benefit designed to support well-being and an active lifestyle.
• Opportunities to engage in the community and with industry partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior