Senior Paid Media Manager

Element Three•Carmel, IN

About The Position

Element Three is a full-service agency serving businesses in the dealer distribution model. Its purpose is to foster growth in people and business so they can change the world. The Senior Paid Media Manager is a trusted expert in paid media strategy and execution, demand generation, and brand awareness. The role guides paid media strategy and helps PMMs and PMAs develop programs across campaigns, channels, platforms, and the purchase funnel to meet client business goals. The manager uses data systematically, identifies opportunities for clients, and is accountable for media program performance. The role includes expert-level work across digital platforms, from campaign creation and execution through optimization. A typical week may include reviewing campaign performance and developing optimization recommendations with PMMs and PMAs; leading client reporting calls; collaborating on full-funnel strategies; presenting solutions to gaps in client media strategies; assisting with new-project pitches; finding campaign efficiencies; developing media plans; supporting hands-on campaign builds as account needs require; and recording videos that explain Element Three’s perspective on industry topics.

Requirements

3–5 years of digital or traditional paid media experience.
2 years of agency experience.
Sound business acumen and client presentation skills.
Deep understanding of paid digital marketing channels, tactics, and strategies and how they work together to provide a seamless customer experience.
Experience with digital advertising platforms, analytics tools, and reporting solutions, including Google Ads, Microsoft Advertising (Bing), Meta, LinkedIn Ads, demand-side platforms (DSPs), X (Twitter), Pinterest, Google Tag Manager, Google Analytics, and Looker Studio.
Data-first approach to media forecasting and aligning media plans with client business KPIs such as leads, traffic, and sales.
Experience developing campaign success metrics and analyzing and reporting on progress and optimization recommendations.
Ability to understand industry trends and emerging technology and provide informed thought-leadership perspectives.

Responsibilities

Guide paid media strategy and help PMMs and PMAs develop programs across campaigns, channels, platforms, and the purchase funnel.
Be accountable for client media program performance and maximize the impact of media investments.
Review campaign performance and collaborate with PMMs and PMAs on data-informed optimization recommendations.
Lead client reporting calls and explain paid media’s impact on client businesses.
Collaborate with a Senior Digital Marketing Manager on full-funnel marketing strategies, including how digital media supports traditional media and other channels.
Develop presentations that identify opportunities or gaps in client media strategies and propose comprehensive solutions.
Assist Consultants with pitching new projects to clients.
Identify ways to improve campaign efficiency without increasing spend and coordinate implementation with Project Managers and the paid media team.
Develop paid media plans for new clients, recommending channels, platforms, and audiences to expand brand awareness.
Support campaign builds directly in advertising platforms as needed, scaling hands-on involvement to account size and complexity.
Create videos explaining Element Three’s perspective on industry topics.