Senior Manager, Paid Media

Salomon • Ogden, UT

10h • Hybrid

About The Position

The Senior Manager, Paid Media leads Salomon’s integrated digital media strategy in North America, driving sustainable growth primarily across e-commerce and supporting some retail campaigns. The role builds brand awareness and acquires new customers while balancing short-term commercial objectives with long-term demand creation.

The position owns strategic planning, forecasting, and allocation of North America’s digital media investments across performance and brand channels. It identifies opportunities to accelerate growth, improve investment efficiency, and adapt strategies as business conditions evolve. As the primary North America media strategy partner, the Senior Manager collaborates with E-commerce, Brand, Finance, Retail, Analytics, and global marketing teams, and guides internal media specialists and external agencies.

The role calls for a commercially minded, analytically strong leader with deep platform expertise, a passion for experimentation, and the ability to turn complex media performance into clear business recommendations. It reports to the Director, Growth Marketing, is based in Ogden, Utah, and involves occasional travel for meetings.

Requirements

• Bachelor’s degree.
• At least 9 years of experience in paid media, performance marketing, or digital media strategy.
• Strong working knowledge of Google Ads, Meta, and major digital media platforms, with experience in performance and brand-building objectives.
• Demonstrated experience managing significant media budgets.
• Highly analytical, with strong data skills.
• Able to independently identify gaps and opportunities, prioritize with little supervision, and make decisions in a fast-paced environment.
• Strong attention to detail, organization, and project management skills.
• Excellent verbal and written communication skills and ability to provide clear, concise briefs.
• Ability to work under pressure, prioritize, meet multiple deadlines, and operate in a complex organization.
• Available to work occasionally on evenings and weekends during peak commercial periods, such as Black Friday.

Nice To Haves

• Prior e-commerce experience is strongly preferred.

Responsibilities

• Lead North America’s integrated performance and digital brand media strategy, aligning investment with commercial objectives, brand priorities, and omnichannel growth opportunities.
• Own eight-figure media budgets, revenue and traffic forecasting, and scenario planning; allocate investment across channels, funnel stages, and categories based on business performance, profitability, and growth opportunities.
• Oversee paid search, paid social, video, programmatic, and emerging platforms, developing full-funnel strategies, platform innovation, and structured experimentation.
• Establish performance guardrails, monitor media effectiveness, and translate data into business recommendations; advance measurement through incrementality testing, attribution, and omnichannel impact analysis.
• Partner with E-commerce, Brand, Finance, Retail, Analytics, and global teams to align media investments with commercial priorities, product launches, creative strategies, and geographic expansion.
• Lead, coach, and develop internal media team members, and provide strategic direction and accountability to external agency partners.
• Improve media effectiveness through first-party data activation, audience strategies, automation, AI-driven platform capabilities, and product feed optimization.
• Serve as the primary North America media strategy contact and communicate performance insights, investment recommendations, risks, and opportunities to senior stakeholders through executive-level reporting.

Benefits

• Hybrid work schedule.
• Generous paid time off policy.
• 15 paid annual holidays and 3 floating holidays.
• Half-day Fridays for 5 months of the year.
• Employee discount on Salomon products and sister brands Arc’teryx, Armada, Atomic, and Wilson.
• Healthy Lifestyle Benefit to support well-being and an active lifestyle.
• Opportunities to engage in the community and with industry partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior