Senior Paid Media Manager

Mutual of Omaha Mortgage•Irvine, CA
•$90,000 - $125,000•Hybrid

About The Position

Mutual of Omaha Mortgage is seeking a Senior Paid Media Manager to independently own paid media strategy and performance across a growing portfolio of accounts. The role reports directly to the SVP of Marketing & Analytics and is based in Irvine, California, with a hybrid work arrangement. The manager oversees paid campaigns for mortgage products, including regulated offerings such as Reverse/HECM and refinance, and collaborates with Creative and Data/Analytics to support broader digital marketing goals.

Requirements

  • Bachelor’s degree in Marketing or equivalent business experience.
  • 3–5 years of hands-on experience managing PPC campaigns at scale and working independently.
  • Demonstrated end-to-end management of Google Ads, Microsoft Ads, Meta Ads, and other platforms, including account structure, budget ownership, and testing frameworks.
  • Strong analytical skills and the ability to translate data into strategic decisions without close supervision.
  • Experience managing budgets exceeding $2 million.
  • Ability to operate autonomously in a fast-paced environment with minimal oversight.

Nice To Haves

  • Prior experience in a regulated industry, such as financial services, mortgage, or insurance.

Responsibilities

  • Own daily campaign management to meet monthly lead-volume, cost-per-lead (CPL), and efficiency targets across assigned accounts.
  • Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
  • Diagnose performance issues and develop and execute test plans covering bid strategy, ad copy, audiences, and landing pages.
  • Conduct deep-funnel analysis of CPC, CPM, CPA, and CPL down to the keyword level, and turn findings into actionable recommendations.
  • Ensure advertising copy and landing pages for regulated products align with company advertising standards before launch.
  • Monitor changes to Google Ads, Microsoft Ads, Meta, and the broader industry, and recommend adoption when it can improve efficiency.
  • Collaborate with Creative and Data/Analytics to align paid media execution with broader digital marketing goals.
  • Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Benefits

  • Vacation hours accrue each pay period, with balance maximums based on years of service.
  • 40 hours of paid sick time after 90 days of employment; state sick-time requirements are added as needed.
  • 9 paid holidays and 1 floating cultural celebration day.
  • Multiple PPO medical plans and an HDHP-eligible plan.
  • Dental coverage.
  • Vision coverage.
  • Company-paid life insurance.
  • 401(k) with an employer match.
  • Optional life insurance, FSA, and pet insurance, among other additional benefits.
  • Free legal services.
  • Employee loan program.
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