Senior Manager, Paid Media

Climate First Bank•Florida, United States, FL

2h•$125,000•Remote

About The Position

As Senior Manager, Paid Media, you will own day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies. You will translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts, and tests - then personally build and manage the campaigns that bring those plans to life. Partnering with Creative, Marketing Operations, business leaders, and Compliance, you will create the specialized in-house capability needed to make paid media efficient, accountable, and directly connected to business outcomes.

Requirements

5+ years of progressive paid media experience, including direct ownership of paid search and paid social strategy, buying, execution, and optimization in an agency, in-house team, or both.
Bachelor’s degree in marketing, advertising, business, analytics, or a related field, or equivalent education and experience.
Advanced, hands-on command of Google Ads and Microsoft Advertising, including campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions, and conversion optimization.
Deep experience with Meta Ads Manager and hands-on experience with LinkedIn and other relevant platforms. You understand audience strategy, prospecting, retargeting, creative formats, platform learning, and the differences between lead-generation and conversion objectives.
Highly quantitative and comfortable managing budgets, forecasting outcomes, evaluating acquisition economics, and diagnosing performance. You can distinguish signal from noise and communicate what changed, why it matters, and what to do next.
Proficient with platform reporting, GA4, UTMs, conversion tracking, Excel, and dashboard tools, and comfortable partnering on pixels, tags, CRM data, Salesforce, and offline conversion feedback.
Build structured tests with clear hypotheses, success criteria, and learning agendas. You balance short-term optimization with longer-term learning and know how creative, audience, offer, landing page, and lead follow-up combine to determine performance.
Disciplined self-starter who combines platform fluency with strategic judgment. You manage details without losing the business objective, communicate clearly with senior leaders and specialists, and thrive in a fast-moving, high-accountability environment.
Stay informed and compliant with all regulatory policies, including BSA, AML, CIP, and OFAC.

Nice To Haves

Experience in banking, fintech, lending, or another regulated category is valued but not required.
Google Ads and Meta certifications are valued.

Responsibilities

Develop integrated paid search and social strategies aligned to business priorities, audiences, funnel stages, geographies, budgets, and success measures. Recommend channel mix, investment levels, campaign sequencing, and forecasts grounded in opportunity and performance data.
Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms. Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs, and platform settings so execution is accurate, scalable, and well controlled.
Monitor performance closely and make disciplined adjustments to bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategy. Build a continuous testing roadmap that improves conversion, acquisition economics, and the quality of customers and leads generated.
Manage daily and monthly pacing, forecast spend and outcomes, identify risks early, and recommend reallocations across channels and campaigns. Maintain precise visibility into committed, actual, and projected media investment in partnership with Marketing Operations and Finance.
Partner with Marketing Operations and cross-functionally to ensure conversion tracking, UTMs, audience logic, and reporting are reliable. Analyze funnel performance, CPL, CAC, ROAS, conversion quality, and other business outcomes; translate findings into clear actions for leadership and channel partners.
Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results. Partner with Social, CRM, web, product, sales, and business-line teams so campaigns, landing experiences, lead handling, and measurement work as one connected system.
Apply our mission and values to media choices while following bank policies, privacy requirements, platform rules, fair-lending considerations, and brand-safety standards. Partner with Compliance, Legal, IT, and subject-matter experts so targeting, claims, disclosures, data use, and campaigns are accurate, approved, secure, and responsible.

Benefits

Annual bonus, incentives and equity
100% employer-paid health coverage for employees
Employer contribution for dependents
Medical, Dental & Vision Insurance
Health Savings Account (HSA)
Free Telemedicine access via Teladoc
401(k) with 6% Employer Match — No Vesting Period
Employee Stock Options
Exclusive Employee Banking Perks
0% Financing for Employee Solar Loans
Employee Only Mortgage Product with exclusive interest rates and terms
0% Financing for Eligible Electric Vehicles (EVs)
Referral Incentives
2–4 Weeks of Vacation based on officer level plus additional tenure-based time
64 Hours of Paid Sick Time for all full-time employees
Company-Paid Life Insurance
Short- & Long-Term Disability Insurance
Voluntary Life, Accident & Critical Illness Coverage
Employee Assistance Program (EAP) with free counseling, legal, and financial services