Senior Paid Media Manager

Element Three•Carmel, IN

About The Position

Element Three is a full-service agency that serves businesses in the dealer distribution model, building brand strategies and campaigns and delivering marketing results. Its purpose is to foster growth in people and business so they can change the world. The Senior Paid Media Manager is a trusted expert in paid media strategy and execution, demand generation, and brand awareness. The role guides clients and internal teams in developing paid media programs across campaigns, channels, and platforms throughout the purchase funnel, with the goal of achieving business objectives. The manager uses data and systematic analysis to make decisions, identifies opportunities for clients, and is accountable for media program performance. The role includes campaign creation, execution, optimization, client presentations, reporting, and strategic thought leadership across digital platforms.

Requirements

3–5 years of digital or traditional paid media experience.
2 years of agency experience.
Sound business acumen and client presentation skills.
Deep understanding of paid digital marketing channels, tactics, and strategies and how they work together to create a seamless customer experience.
Experience with digital advertising platforms, analytics tools, and reporting solutions, including Google Ads, Microsoft Advertising (Bing), Meta, LinkedIn Ads, demand-side platforms (DSPs), X (Twitter), Pinterest, Google Tag Manager, Google Analytics, and Looker Studio.
Data-first approach to media forecasting and aligning media plans with client business KPIs, such as leads, traffic, and sales.
Experience developing campaign success metrics and analyzing and reporting campaign progress and optimization recommendations.
Ability to understand industry trends and emerging technology and provide informed thought leadership.
Strategic decision-making using data, integrity, and a strong work ethic.
Confidence and poise in expressing and defending recommendations respectfully.
Solutions-oriented problem-solving and critical thinking focused on results.
Persuasive communication skills, including navigating difficult conversations, gaining buy-in, and explaining complex topics clearly.
Curiosity, ability to ask questions and seek clarity amid ambiguity, and commitment to learning and excellence.
Adaptability and a positive approach in a changing environment.

Responsibilities

Guide paid media strategy and execution for clients across campaigns, channels, platforms, and the purchase funnel.
Collaborate with paid media managers and associates to develop paid media programs and optimization recommendations.
Review campaign performance trends and recommend optimizations based on data.
Lead client reporting calls and explain paid media’s impact and accountability for advertising spend.
Collaborate on full-funnel marketing strategies, including how digital media supports traditional media and other channels.
Identify gaps or opportunities in client media strategies and present comprehensive solutions.
Assist consultants with pitching new projects to clients.
Find ways to improve campaign efficiency without increasing spend and coordinate implementation with project managers and the paid media team.
Develop paid media plans for new clients, recommending channels, platforms, and audiences to expand brand awareness.
Support campaign builds within advertising platforms as needed, scaling hands-on involvement to account size and complexity.
Monitor industry trends and emerging technology and provide informed thought leadership.
Create videos on behalf of Element Three that clarify the agency’s point of view on industry topics.