Senior Paid Media Manager

Topstep•Chicago, IL

1d•$135,000 - $150,000

About The Position

Topstep is seeking a Senior Paid Media Manager to lead execution and optimization of its paid acquisition strategy across key channels. The role manages and scales performance marketing campaigns and partners closely with the Director of Growth to test and expand into new acquisition channels. The ideal candidate combines analytical ability with hands-on campaign execution and builds structured experimentation frameworks to improve acquisition efficiency and scale. The role collaborates with Lifecycle Marketing, Analytics, Product, and Creative teams to drive measurable growth and improve the customer acquisition funnel. The position owns campaign execution and optimization, budget allocation, measurement, reporting, channel expansion, partner management, experimentation, creative testing, funnel optimization, and performance insights. It provides recommendations to the Director of Growth on channel investments and campaign improvements.

Requirements

At least 5 years of experience in performance marketing, paid acquisition, or growth marketing.
Demonstrated experience managing multi-channel paid acquisition campaigns.
Strong analytical mindset and experience interpreting performance data and running structured experiments.
Experience with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
Experience working cross-functionally with analytics, product, and marketing teams.
Comfort operating in a fast-paced, experimentation-driven environment.

Nice To Haves

Experience in fintech, trading platforms, financial education, or regulated industries.
Experience with paid search.
Experience scaling paid acquisition programs with large budgets.
Familiarity with attribution models, incrementality testing, and marketing analytics.
Experience working with lifecycle marketing and CRM teams to improve acquisition and retention performance.

Responsibilities

Own day-to-day execution and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, and paid social.
Optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
Manage budget allocation across channels based on performance and marginal return.
Partner with internal analytics teams to ensure campaign performance is measured and reported accurately.
Work with the Director of Growth to identify and test new acquisition channels.
Manage relationships and onboarding for emerging advertising partners, including Reddit, Connected TV (CTV), and new performance marketing platforms.
Coordinate with external partners to launch pilots and evaluate performance.
Analyze early results and recommend whether to scale or optimize new channels.
Design and execute structured experimentation frameworks to improve acquisition performance.
Run tests across audiences, creative, messaging, landing pages, and funnel steps.
Partner with the Growth Director and Analytics team on incrementality testing, holdout experiments, and attribution analysis.
Translate testing insights into actionable campaign and funnel improvements.
Partner with creative teams to develop and test advertising concepts, messaging angles, video creative, ad formats, and audience segmentation.
Identify winning creative and scale successful concepts across channels.
Collaborate with Product, Growth, and Lifecycle teams to improve conversion across the acquisition funnel.
Identify friction points in the user journey and recommend improvements to increase conversion rates.
Work with internal teams to test landing page and funnel optimizations that improve acquisition efficiency.
Monitor performance and report on CAC, conversion rate, ROAS, volume growth, and incremental lift versus simple last-click attribution.
Provide performance insights and recommendations to the Director of Growth to inform channel investment decisions.
Use a data-driven approach to campaign optimization and decision-making.