Senior Manager, Paid Media

Viatris•Torrington, WY

1d•$95,000 - $193,000•Remote

About The Position

The Senior Manager, Paid Media leads the paid media capability across Viatris’s U.S. portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies. The role partners with Digital Marketing Strategy leads to ensure paid media plans reflect brand objectives, priority audiences, customer journeys, and business needs. The position oversees paid media investments and agency performance, establishes portfolio-wide standards and best practices, evaluates emerging channels and capabilities, and advises Digital Marketing and Brand teams on opportunities. It connects media performance with business impacts and customer insights, supports compliant innovation with cross-functional stakeholders, and builds paid media capability through education and cross-portfolio learning. The role operates autonomously within assigned responsibilities and collaborates closely with strategy leads, agency partners, and cross-functional teams. Any direct supervisory responsibilities are evaluated individually.

Requirements

Bachelor’s degree or equivalent and 2–4 years of experience; a combination of experience and/or education may be considered.
Knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations; and cross-channel media integration.
Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks.
Ability to read and interpret complex business and/or technical documents and write comprehensive reports and detailed business correspondence.
Ability to perform computations such as percentages, ratios, and rates.
Ability to solve complex problems involving variable factors through independent judgment and analysis, including using inferences and deductive reasoning without prescribed procedures.
Proficiency in speaking, comprehending, reading, and writing English.
Ability to work in a normal office environment; the work typically involves sitting at a desk or table, with intermittent sitting, standing, walking, or stooping.

Nice To Haves

Knowledge of audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
Experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management.

Responsibilities

Lead the Paid Media capability across the U.S. portfolio, providing expertise, investment accountability, and guidance for integrated Digital Marketing strategies.
Partner with Digital Marketing Strategy leads to ensure paid media plans represent brand objectives, priority audiences, customer journeys, and business needs.
Set expectations for the Media AOR, challenge its recommendations, and hold it accountable for quality, performance, innovation, and delivery.
Oversee paid media investments, including budget allocation, pacing, and portfolio-level efficiency.
Establish and maintain paid media standards, benchmarks, and best practices across brands and campaigns.
Evaluate emerging media channels, partners, capabilities, and approaches, and proactively advise Digital Marketing and Brand teams on opportunities.
Work with stakeholders to correlate media performance with business impacts and customer insights.
Partner with Policy/Government Affairs, Legal/Compliance, and Brand teams to support compliant media innovation.
Build the Paid Media capability within the Digital Marketing organization through education and application of cross-portfolio learnings.
Coordinate cross-functional stakeholders and establish consistent processes and benchmarks.
Present to groups across the organization and communicate with managers or directors about ambiguous concepts.
Travel periodically.