Senior Paid Media Specialist
About The Position
Reunion Marketing is hiring a Senior Paid Media Specialist for its Paid Media team. The role manages a portfolio of automotive dealership accounts across Google Ads, Meta Ads, and Microsoft Advertising using the Fluency platform. The specialist oversees budgets, bids, search terms, audiences, creative, and inventory updates, and manages the largest dealer groups and accounts with the most complex needs. The role leads monthly client performance reviews and serves as a point of escalation for issues involving tracking, Tag Manager, GA4, inventory feeds, attribution, and account setup. It also includes onboarding and training new Paid Media Specialists through their first 90 days, communicating performance and next steps to clients, maintaining accurate reporting and organized team resources, and collaborating with Client Success and SEO. Success is measured using client-specific cost-per-lead targets, lead volume, return on ad spend, budget pacing, tracking and feed health, escalation resolution time, new-hire ramp-up, and retention of major clients. The role offers a path toward Paid Media Team Lead, Director of Digital Advertising, or a platform and automation lead role.
Requirements
- At least 5 years of hands-on Google Ads and Meta Ads experience, including advanced setup and troubleshooting.
- Automotive digital marketing experience, including inventory feeds, Google Merchant Center, and model-level campaigns.
- Agency experience managing a multi-client portfolio, including large or high-touch accounts.
- Working proficiency in GA4 and Google Tag Manager, including conversion tracking and attribution.
- Experience with the Fluency platform.
Nice To Haves
- OEM co-op program experience.
- Experience training other paid media specialists.
- Google Ads, GA4, Meta Blueprint, or Microsoft Advertising certifications.
Responsibilities
- Manage a portfolio of automotive dealership accounts across Google Ads, Meta Ads, and Microsoft Advertising in the Fluency platform.
- Manage account budgets, bids, search terms, audiences, creative, and inventory updates on a steady monthly rhythm.
- Own the largest dealer groups and highest-complexity accounts, lead monthly performance reviews, and set an example for the team.
- Troubleshoot and resolve issues involving tracking, Tag Manager, GA4, inventory feeds, attribution, and account setup; document solutions for the team.
- Onboard and train each new Paid Media Specialist, including platform setup and client calls, and provide regular check-ins during their first 90 days.
- Lead monthly calls with dealer principals and marketing directors, explaining performance, implications, and next steps in plain language.
- Maintain accurate monthly reports, clean checklists, budgets paced to plan, and a team knowledge base.
- Collaborate regularly with Client Success and SEO.
Benefits
- Remote or hybrid work, at the employee's choice.
- A senior role with visible impact on major clients and the team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
