Paid Media Specialist

Johnson Outdoors • Racine, WI

1d • Hybrid

About The Position

Johnson Outdoors is seeking a Paid Media Specialist to support the performance of paid media campaigns through hands-on execution, analysis, optimization, and reporting. The role monitors campaign performance, identifies trends and opportunities, ensures campaign quality, and converts performance data into actionable insights and recommendations. Working with the Digital Center of Excellence, Brand Management teams, cross-functional partners, and external media agencies, the specialist helps campaigns be strategically planned, efficiently executed, and effectively measured.

The position is based at the company’s corporate headquarters in downtown Racine, Wisconsin, and has a hybrid work schedule. The specialist supports campaign performance analysis and testing, agency partnership and campaign management, measurement and reporting, and paid media quality assurance. The role also calls for responsible use of approved AI and digital technologies, with professional judgment and human oversight, in accordance with company security, privacy, ethical, and governance standards.

Requirements

• Typically requires a bachelor’s degree in marketing, business, analytics, or equivalent.
• Typically requires a minimum of 2 years of experience in paid media, performance marketing, digital marketing, marketing analytics, or related fields.
• Experience analyzing paid media performance and translating findings into actionable business recommendations.
• Proficiency in Microsoft Excel, including pivot tables, lookups, data manipulation, analysis, and reporting.
• Working knowledge of digital advertising platforms such as Google Ads, Meta, and YouTube.
• Experience collaborating effectively with agencies, vendors, or other external marketing partners.
• Strong verbal, written, and interpersonal communication skills, including the ability to present findings and recommendations.
• Ability to work independently and collaborate effectively across cross-functional teams.
• Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness.
• Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

Responsibilities

• Evaluate paid media campaign KPIs to identify growth opportunities, inefficiencies, performance trends, and optimization opportunities.
• Monitor campaign performance, identify outliers and deviations from expectations, escalate issues, and recommend actions.
• Audit campaign structures, targeting, audience segmentation, budget allocation, and other campaign components across brands and channels.
• Support the planning, execution, measurement, and documentation of paid media tests, and apply learnings to future strategies.
• Work with the Paid Media Manager, agency partners, and internal stakeholders to prioritize and implement performance improvements.
• Partner with external paid media agencies on campaign execution, optimization, reporting, and planning.
• Identify campaign issues, data discrepancies, missed opportunities, and agency follow-up needs.
• Review campaign activities, deliverables, media investments, and execution for alignment with approved plans, budgets, timelines, and business priorities.
• Coordinate campaign launch inputs, creative assets, tracking requirements, approvals, and other deliverables.
• Support development and maintenance of media measurement approaches, reporting standards, and performance benchmarks with the external advertising agency.
• Validate campaign tracking, conversion measurement, tagging, and reporting accuracy.
• Develop campaign reports, recurring performance updates, and ad hoc analyses that communicate results, trends, opportunities, and business impact.
• Translate performance data into clear, concise, actionable insights and recommendations.
• Track media investments, spend pacing, and campaign delivery across brands, campaigns, and marketing initiatives.
• Support pre-launch and post-launch quality assurance of campaign setup, targeting, budgets, creative, tracking, landing pages, and other requirements.
• Coordinate campaign timelines, deliverables, stakeholder inputs, and approvals with the external advertising agency.
• Use approved AI and digital technologies to enhance work processes and outcomes, applying professional judgment and human oversight and following company standards.
• Perform other duties as assigned.

Benefits

• Competitive base salary with additional earning potential through participation in the management bonus program.
• Eligibility for annual pay increases.
• Generous paid time off and holiday benefits.
• Full benefits package.
• Employee support, fitness, and wellness plans.
• Performance development and training opportunities.
• Tuition assistance program.
• Collaborative and casual work environment.
• Company events.
• Employee discounts on outdoor recreational products.
• 401(k) with company match and deferred retirement contributions.
• Sons & Daughters Scholarship program.
• College savings program.
• Life and LTD insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level