Paid Media Lead

Snap Inc.•Los Angeles, CA

9d•$121,000 - $214,000•Onsite

About The Position

Snap Inc. is seeking an experienced Paid Media Lead to develop, execute, and optimize integrated paid media campaigns across the full marketing funnel. The role combines strategic media planning with hands-on management of advertising platforms, shaping paid media strategy for consumer and business marketing initiatives and translating business objectives into channel strategies, investment recommendations, and measurable results. The Paid Media Lead will own campaigns across channels including Google Ads (Paid Search, YouTube, and PMax), Meta, TikTok, and LinkedIn. The role partners with Marketing Analytics, Data Science, and other cross-functional teams to improve measurement and effectiveness, while establishing practices, processes, and reporting standards that help the organization scale successful media approaches. Snap follows a “default together” policy, with team members expected to work in an office 4 or more days per week. The position is eligible for RSUs. U.S. base salary ranges vary by assigned pay zone: Zone A (CA, WA, NYC), $142,000–$214,000 annually; Zone B, $135,000–$203,000 annually; and Zone C, $121,000–$182,000 annually.

Requirements

At least 7 years of experience in media planning, buying, and campaign management at an agency, in-house, or both.
Extensive hands-on experience building, managing, and optimizing campaigns in Google Ads, including significant Paid Search, YouTube, and PMax experience; Meta Ads Manager; TikTok Ads Manager; and LinkedIn Campaign Manager.
Experience developing integrated, multi-channel media strategies and translating business objectives into actionable media plans.
Strong understanding of paid media optimization, bidding strategies, audience targeting, conversion tracking, attribution, and performance measurement.
Experience managing and pacing significant paid media budgets across multiple platforms and campaigns.
Strong analytical skills, including interpreting campaign data, diagnosing performance drivers, and making clear optimization recommendations.
Ability to balance strategic thinking with hands-on execution in a fast-paced, highly cross-functional environment.

Nice To Haves

Experience managing paid media for both B2C and B2B marketing.
Experience developing B2B demand generation and/or lead generation media strategies.
Experience managing mobile app install and app acquisition campaigns, including optimization for installs, in-app actions, and downstream performance.
Experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search, or other emerging search and discovery channels.
Strong knowledge of search engine marketing beyond campaign execution, including search behavior, keyword strategy, landing-page experience, and conversion optimization.
Experience with brand and performance media across the full marketing funnel.
Familiarity with media incrementality testing, brand lift, attribution models, and marketing mix measurement.
Experience in the technology, consumer electronics, mobile, or digital media industries.
Strong communication and presentation skills, including synthesizing complex media performance into clear recommendations for senior stakeholders.
A scrappy and resourceful approach, with the ability to navigate ambiguity, move quickly, and prioritize opportunities likely to drive meaningful business impact.

Responsibilities

Develop paid media strategies and plans that translate marketing and business objectives into channel, audience, budget, flighting, and optimization recommendations.
Own campaign planning, activation, optimization, and performance across paid media channels, particularly Google Ads (Paid Search, YouTube, and PMax), Meta, TikTok, and LinkedIn.
Build and manage campaigns directly in advertising platforms, manage bidding and targeting, troubleshoot performance issues, and identify optimization opportunities.
Lead paid search strategy, including keyword development, account structure, bidding, audience strategy, negative keyword management, ad copy testing, and ongoing optimization.
Manage media budgets and pacing across campaigns and channels, ensuring investments are efficient and aligned with business priorities.
Analyze campaign performance and provide actionable insights and recommendations to Marketing and cross-functional partners.
Partner with Marketing Analytics and Data Science to develop measurement frameworks, assess incrementality, improve attribution, and evaluate media effectiveness.
Design and execute testing roadmaps across audiences, creative, bidding strategies, platforms, placements, and other media variables.
Work with Brand, Creative, Product Marketing, Decision Sciences, and other cross-functional teams to align paid media strategies with business and marketing goals.
Build relationships with media platform partners and stay current on new products, capabilities, betas, and industry developments.
Identify opportunities in search, AI-driven discovery, and evolving digital media behaviors to improve marketing effectiveness.
Establish paid media best practices, processes, and reporting standards to help the organization operate efficiently and scale successful approaches.