Paid Media Lead
About The Position
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has generated more than $45 billion in AUM pipeline. This is a senior, hands-on role responsible for end-to-end performance across a portfolio of client accounts. The Paid Media Lead owns client relationships and performance, including media buying, strategy, messaging, creative testing, copywriting, and client communication. The role is accountable for client performance, relationships, and retention, and reports to the Associate Director of Operations. The role involves managing Meta campaigns toward defined cost-per-appointment and other acquisition targets, interpreting performance data, developing and executing tests, writing direct-response copy and video sales letter scripts, collaborating with video editors, and maintaining tracking and funnel workflows. The successful candidate takes ownership, investigates performance issues, communicates recommendations clearly, and moves comfortably across media buying, client strategy, creative, and funnel performance.
Requirements
- At least 5 years of hands-on paid media experience, including substantial responsibility for Meta advertising.
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
- Proven ability to manage campaigns toward defined performance targets while supporting client retention.
- Strong direct-response copywriting skills, including ad copy and scripts.
- Experience developing and testing creative concepts, hooks, angles, and messaging.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organization, analytical, and problem-solving skills.
Nice To Haves
- Financial services marketing experience.
- Lead-generation and appointment-setting campaign experience.
- Video sales letter marketing experience.
- High-ticket or considered-purchase funnel experience.
- Performance marketing agency experience.
- Direct-response advertising experience.
- For consideration at the upper compensation range, hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable performance improvements attributable to creative contributions.
- Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
Responsibilities
- Own a portfolio of client accounts and serve as the primary strategic point of contact.
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
- Translate performance data into clear recommendations and strategic decisions.
- Build client relationships that support retention, renewals, and referrals, and proactively address account risks and opportunities.
- Build, launch, and optimize Meta lead-generation and appointment-booking campaigns.
- Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
- Monitor daily performance against cost-per-appointment and other key acquisition metrics.
- Diagnose underperforming campaigns and determine changes most likely to improve results.
- Develop structured tests across audiences, offers, messaging, creative, and campaign variables.
- Write direct-response ad copy and video sales letter scripts for financial services audiences.
- Develop hooks, angles, offers, and messaging variations for testing, and use performance data to generate new creative hypotheses.
- Collaborate with video editors and provide clear creative direction.
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Configure Calendly integrations, Zapier automations, and lead-routing workflows.
- Identify and resolve technical issues between advertising platforms and client systems.
- Evaluate media, messaging, tracking, and lead flow to identify the source of funnel problems.
Benefits
- Paid time off, including vacation, sick time, and public holidays.
- Training and development.
- Work from home.
- Flexible schedule.
- Performance bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
