Paid Media Lead

Snap•Santa Monica, CA

8d•Onsite

About The Position

Snap Inc. is seeking a Paid Media Lead to develop, execute, and optimize integrated paid media campaigns across the marketing funnel. This role shapes paid media strategy for consumer and business marketing initiatives, translating business objectives into channel strategies, investment recommendations, and measurable outcomes. The position combines strategic planning with hands-on campaign execution, particularly across paid search and paid social, in a fast-moving, cross-functional environment. The Paid Media Lead will own campaign planning, activation, optimization, budget pacing, measurement, and reporting across platforms including Google Ads, Meta, TikTok, and LinkedIn. The role partners with Marketing Analytics, Data Science, Brand, Creative, Product Marketing, Decision Sciences, and other teams to develop measurement frameworks, test media approaches, and align paid media with broader business goals. It also builds relationships with media platform partners and establishes scalable paid media processes and best practices. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. Compensation varies by U.S. pay zone, and the position is eligible for equity in the form of RSUs.

Requirements

At least 7 years of experience in media planning, buying, and campaign management at an agency, in-house, or both.
Extensive hands-on experience building, managing, and optimizing campaigns in Google Ads, including Paid Search, YouTube, and PMax; Meta Ads Manager; TikTok Ads Manager; and LinkedIn Campaign Manager.
Demonstrated experience developing integrated, multichannel media strategies and translating business objectives into actionable media plans.
Strong understanding of paid media optimization, bidding strategies, audience targeting, conversion tracking, attribution, and performance measurement.
Experience managing and pacing significant paid media budgets across multiple platforms and campaigns.
Strong analytical skills, including interpreting campaign data, diagnosing performance drivers, and making clear optimization recommendations.
Ability to balance strategic thinking with hands-on execution in a fast-paced, highly cross-functional environment.

Nice To Haves

Experience managing paid media for both B2C and B2B marketing.
Experience developing B2B demand-generation and/or lead-generation media strategies.
Experience managing mobile app install and app acquisition campaigns, including optimization against installs, in-app actions, and downstream performance.
Experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search, or other emerging search and discovery channels.
Strong knowledge of search engine marketing beyond campaign execution, including search behavior, keyword strategy, landing-page experience, and conversion optimization.
Experience with brand and performance media across the full marketing funnel.
Familiarity with media incrementality testing, brand lift, attribution models, and marketing mix measurement.
Experience in the technology, consumer electronics, mobile, or digital media industries.
Strong communication and presentation skills, including synthesizing complex media performance into clear recommendations for senior stakeholders.
A scrappy and resourceful approach, with the ability to navigate ambiguity, move quickly, and prioritize opportunities likely to drive meaningful business impact.

Responsibilities

Develop paid media strategies and plans that translate marketing and business objectives into channel, audience, budget, flighting, and optimization recommendations.
Own campaign planning, activation, optimization, and performance across paid media channels and platforms, especially Google Ads (Paid Search, YouTube, and PMax), Meta, TikTok, and LinkedIn.
Build and manage campaigns directly in advertising platforms, including bidding and targeting strategies; troubleshoot performance issues and identify optimization opportunities.
Lead paid search strategy, including keyword development, account structure, bidding, audience strategy, negative keyword management, ad copy testing, and ongoing optimization.
Manage media budgets and pacing across campaigns and channels, ensuring efficient investment aligned with business priorities.
Analyze campaign performance and provide clear, actionable insights and recommendations to Marketing and cross-functional partners.
Partner with Marketing Analytics and Data Science to develop measurement frameworks, assess incrementality, improve attribution, and evaluate media effectiveness.
Design and execute testing roadmaps across audiences, creative, bidding strategies, platforms, placements, and other media variables.
Partner with Brand, Creative, Product Marketing, Decision Sciences, and other cross-functional teams to align paid media with broader business and marketing goals.
Build and maintain relationships with media platform partners and stay current on products, capabilities, betas, and industry developments.
Identify emerging opportunities in search, AI-driven discovery, and evolving digital media behaviors that could improve marketing effectiveness.
Establish paid media best practices, processes, and reporting standards to help the organization operate efficiently and scale successful approaches.