Product Marketing Manager, Metals

S&P Global•Houston, TX

2d•$93,428 - $119,369•Hybrid

About The Position

S&P Global Energy is seeking an experienced Product Marketing Manager to join its global Product Marketing team and take responsibility for the Metals portfolio. The role works closely with Product Management, Commercial teams, commodity experts, Research and Global Marketing to connect products and capabilities with customer needs across global metals markets. Deep metals expertise is not essential; the successful candidate will be curious and motivated to quickly develop market knowledge and become the team’s Metals go-to expert. The manager will shape and execute go-to-market strategies, evolve product positioning and messaging, lead launches, create sales enablement, and support customer adoption, retention, market awareness and revenue growth. The role combines strategic planning with hands-on execution, from developing value propositions and aligning stakeholders to delivering campaigns and customer-facing content. The role also owns Metals product and pricing webpages from a Product Marketing perspective and works with relevant teams on SEO, GEO and AI-search discoverability. It defines and tracks programme KPIs, evaluates campaign, content, adoption and commercial performance, and uses data and customer feedback to improve marketing execution. Employees must work from the office at least two days per week. Final-stage candidates must attend at least one in-person interview, ordinarily at their nearest S&P Global office.

Requirements

Proven experience in Product Marketing, B2B Marketing or a closely related role.
Excellent written and verbal communication skills, including the ability to turn complex ideas into clear, compelling customer stories.
Strong understanding of product positioning, value propositions and go-to-market strategy.
Strategic and analytical thinking, with strong problem-solving skills.
Ability to develop structured plans from customer, market, product and commercial inputs.
Strong stakeholder management and relationship-building skills, including the ability to influence across functions and levels.
Customer-focused mindset and ability to understand different personas, needs and workflows.
Strong project management, prioritisation and organisational skills, with excellent attention to detail.
Comfort using AI and emerging technologies to improve productivity, research, content development and marketing effectiveness.
Understanding of modern B2B marketing channels and tactics.
Degree in Business, Marketing or a related discipline, or equivalent relevant professional experience.

Nice To Haves

Previous metals or commodities experience; it is advantageous but not essential.
Strong experience in product, solution or portfolio marketing.
Experience developing and executing B2B go-to-market strategies and product launches.
Experience creating sales enablement programmes and working closely with Commercial teams.
Familiarity with commodities, financial markets, market intelligence, data or information services.
Understanding of SEO, GEO, AI search and evolving digital discovery behaviours.
Experience using customer and performance data to optimise marketing programmes.
Vendor and budget management experience.
MBA, MSc Marketing or equivalent advanced qualification; advantageous but not required.

Responsibilities

Develop and continually refine differentiated, value-led product positioning, messaging and customer value propositions.
Translate product capabilities, technical information and market intelligence into clear, compelling customer benefits.
Tailor messaging to customer personas, workflows, products, solutions and stages of the buyer journey.
Develop and lead go-to-market strategies and marketing plans for Metals products, solutions, launches and strategic initiatives.
Use customer, market, competitor and commercial insights to identify opportunities and inform product marketing priorities.
Partner with Global Marketing and Demand teams to turn go-to-market strategy into integrated campaigns and programmes.
Lead the product marketing workstream for launches and major initiatives, from audience definition and positioning through execution and post-launch optimisation.
Align Product, Commercial and Marketing stakeholders around customer value propositions, target audiences and routes to market.
Create customer and sales content, including pitch decks, battlecards, FAQs, product collateral, videos, infographics and campaign assets.
Equip Commercial teams with messaging, knowledge, tools and training to articulate product value and respond to customer needs.
Own Metals product and pricing webpages from a Product Marketing perspective and improve digital customer journeys, content and product discovery.
Partner with relevant teams to strengthen SEO, GEO and AI-search discoverability.
Define success measures and KPIs for product marketing programmes.
Analyse campaign, content, adoption and commercial performance and use data and customer feedback to optimise messaging and go-to-market execution.
Build cross-functional partnerships, bring customer and market perspectives into product and commercial discussions, and influence stakeholders to align priorities and deliver shared objectives.