Senior Product Marketing Manager

AMSOIL•Superior, WI

2d•Hybrid

About The Position

AMSOIL INC. is seeking a strategic, commercially minded, customer-focused Senior Product Marketing Manager to lead portfolio strategy, identify market opportunities, and collaborate across departments to bring products and solutions to market. The role uses customer insights, market intelligence, and business acumen to shape product strategies, strengthen AMSOIL’s market position, meet customer performance expectations, and support long-term growth. The manager owns portfolio planning and performance, go-to-market strategy, product lifecycle and new product development, market intelligence, financial planning, product messaging, and cross-functional leadership. The role supports portfolios and applications across B2B, B2C, distribution, and private-label channels, and includes presenting recommendations to senior leadership and mentoring team members as assigned. The position can be performed remotely within the United States or on a hybrid basis near AMSOIL facilities in Superior, Wisconsin, or Columbus, Ohio. Regular collaboration across locations and periodic travel to AMSOIL facilities, customers, distributors, suppliers, and industry events are required based on business needs.

Requirements

Bachelor’s degree in Marketing, Management, Business, Engineering, Chemistry, or a related field.
Minimum of 10 years of relevant experience in strategic planning, product management, and product marketing.
Minimum of 5 years of direct experience in lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemicals.
Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts.
Analytical and strategic thinking skills.
Strong knowledge of marketing trends, best practices, and resources.
Understanding of channel strategy, buyer personas, market and sales funnels, value propositions, and brand positioning.
Strong knowledge of common financial concepts, including cost of goods sold and gross margin.
Excellent communication and interpersonal skills.
Detail-oriented with strong organization and project-management abilities.
Self-motivated and able to work collaboratively in a fast-paced environment.
Strong management skills and ability to supervise others.
Proficiency in Microsoft Office products.
Ability to travel periodically to AMSOIL facilities, customers, distributors, suppliers, and industry events based on business needs.

Nice To Haves

Master of Business Administration or another relevant advanced degree.
Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing.
Experience managing distributors, private-label programs, or complex channel strategies.
Experience leading cross-functional Stage Gate or new-product-development processes.
Experience developing customer-focused value propositions and commercializing technical products.

Responsibilities

Develop and execute portfolio plans aligned with company goals, customer needs, market opportunities, and financial expectations.
Own portfolio architecture, positioning, pricing strategy, product mix, lifecycle decisions, and long-range priorities.
Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions.
Prioritize new product and customer opportunities using market potential, strategic alignment, resource needs, profitability, and probability of success.
Lead category planning across B2B, B2C, distribution, and private-label channels.
Develop and execute go-to-market strategies, including product, price, place, promotion, and people.
Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans.
Partner with Sales on customer opportunities, sales effectiveness, product-value tools, distributor relationships, channel engagement, and commercial programs.
Assess private-label opportunities for customer requirements, portfolio fit, competition, operational complexity, and financial return.
Engage customers, distributors, and industry partners to gather insights and validate opportunities.
Lead product lifecycles from opportunity identification and business case development through launch, growth, optimization, and end-of-life.
Lead cross-functional Stage Gate initiatives and define market, customer, financial, operational, technical, and commercialization requirements.
Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales and channel readiness, and performance measurement.
Manage multiple complex projects and customer opportunities, maintaining priorities, ownership, timelines, risks, and decision points.
Conduct market research on customer needs, industry trends, competitors, emerging technologies, regulatory considerations, applications, and pricing.
Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats.
Translate technical performance and application requirements into customer-focused value propositions and differentiated positioning.
Build a fact-based understanding of market size, addressable opportunity, customer economics, channel dynamics, and competitive alternatives.
Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other business measures.
Support budgeting, demand planning, and S&OP processes with clear assumptions, risks, and opportunities.
Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases.
Define success measures for portfolio initiatives and communicate results, risks, and recommendations to leadership.
Lead development of product messaging, value propositions, claims, and technical-to-commercial content.
Partner with technical and regulatory teams to ensure claims are accurate, supportable, differentiated, and appropriate for the intended market.
Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials.
Ensure consistent portfolio messaging across B2B, B2C, distribution, and private-label applications.
Influence and align cross-functional teams, clarify priorities and decisions, present strategies and recommendations to senior leadership, and mentor Product Marketing Coordinators or other team members as assigned.