ABI Market Manager

Advantage Sales & Marketing dba Advantage Solutions•Charlotte, NC

About The Position

The Market Manager is responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to deliver one-to-one consumer engagement and sampling activations in an assigned market. The role includes final interviewing and hiring of the Brand Ambassador team, managing their training and development, and ensuring completion of program reports and deliverables while meeting performance goals and metrics. The Market Manager focuses on building client relationships and achieving measurable activation results through strong execution. The position oversees Brand Ambassador performance and development, field operations, client relationships, and collaboration with support and agency operations teams. It also manages the budget for an assigned geographic area, maintains a visible presence in designated accounts, and supports program administration and execution. Travel and driving are essential duties, with travel up to 50%. Work is performed primarily in an office environment.

Requirements

Bachelor’s degree.
2–4 years of experience.
Ability to work collaboratively as a team player.
Ability to work in a fast-paced, results-driven environment and adapt to ambiguity and change.
Effective communication skills across different methods and audiences.
Ability to work independently while managing multiple tasks and deadlines.
Proven success executing and evaluating sampling programs.
Experience recruiting, interviewing, and training Brand Ambassadors.
Experience creating weekly schedules with specific execution parameters.
Experience approving team events, recaps, and payroll systems.
Ability to travel and drive as essential duties of the job; travel up to 50%.

Nice To Haves

Experience in the alcohol or beverage industry.
Experience working in an agency, retail, consumer packaged goods, or consumer electronics environment.

Responsibilities

Recruit, interview, hire, train, and develop the Brand Ambassador team.
Manage weekly event execution, reporting, and overall Brand Ambassador performance against program goals and metrics.
Ensure Brand Ambassadors have the merchandise and materials needed to execute sampling events.
Travel within the market to develop Brand Ambassadors, conduct activation audits, and review performance.
Provide direction, guidance, and support to Brand Ambassadors and support their career advancement and succession planning.
Build professional, value-oriented relationships with key wholesaler and client field management teams.
Maintain a consistent and highly visible presence in designated accounts within the assigned territory.
Use reports and presentations to communicate program results, performance against objectives, competitive intelligence, initiatives, wins, losses, opportunities, and challenges.
Collaborate with support and agency operations teams on report development, event execution, financial control, and coverage model execution or revisions.
Conduct weekly conference calls with the DM and local team to communicate program updates and strategic priorities.
Manage the assigned geographic area budget to maximize revenue and profit, and promote a safe work environment to lower workers’ compensation claims.
Provide tactical support for Brand Ambassador processes, daily business needs, and administrative work.
Communicate daily or weekly with Brand Ambassadors through WhatsApp.
Manage direct reports by hiring, retaining, training, coaching, guiding, directing, and developing them; may delegate work and mentor indirect reports.
Perform additional responsibilities assigned by a supervisor or manager.