ABI Market Manager
About The Position
The Market Manager is responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors in an assigned market to drive execution through one-to-one consumer engagement occasions. The role conducts final interviews and hiring for the Brand Ambassador team, manages training and development, ensures reports and deliverables are completed, and oversees performance against program goals and metrics. The position focuses on building client relationships and generating measurable activation results through strong execution. The Market Manager oversees Brand Ambassador recruitment, training, event execution, reporting, equipment and materials, performance management, and career development. The role travels within the market for team development, activation audits, and performance reviews; builds relationships with wholesaler and client field management teams; uses reports and presentations to assess program outcomes and opportunities; collaborates with support and agency operations teams; conducts weekly team calls; and manages the assigned geographic budget while promoting workplace safety. Travel and driving are essential, with travel up to 50%. Work is performed primarily in an office environment, with regular market travel.
Requirements
- Bachelor’s degree.
- 2–4 years of experience.
- Experience working in an agency, retail, CPG, or consumer electronics environment.
- Ability to work collaboratively as a team player.
- Ability to work in a fast-paced, results-driven environment, adapt to ambiguity and change, and embrace innovative ideas.
- Effective communication skills, with the ability to tailor messages to different audiences and communicate through various methods.
- Ability to work independently while managing multiple tasks and deadlines.
- Proven success executing and evaluating sampling programs.
- Experience recruiting, interviewing, and training Brand Ambassadors.
- Experience creating weekly schedules with specific execution parameters.
- Experience approving team events, recaps, and payroll systems.
- Ability to travel and drive as an essential function of the job; travel may be up to 50%.
Nice To Haves
- Experience in the alcohol or beverage industry.
Responsibilities
- Recruit, interview, hire, train, coach, guide, and develop Brand Ambassadors.
- Manage weekly event execution and reporting, and ensure Brand Ambassadors have the merchandise and materials needed for sampling events.
- Travel within the market for Brand Ambassador development, activation audits, and performance reviews.
- Manage Brand Ambassador performance by providing direction, guidance, and support; develop employees for career advancement and succession planning.
- Build professional, value-oriented relationships with wholesaler and client field management teams, and maintain a consistent, visible presence in designated accounts.
- Use reports and presentations to communicate execution results, performance against objectives, competitive intelligence, market initiatives, wins, losses, opportunities, and challenges.
- Collaborate with support and agency operations teams on reporting, event execution, financial control, and coverage model execution or revisions.
- Provide tactical and administrative support for Brand Ambassador processes and day-to-day business needs.
- Communicate with Brand Ambassadors through WhatsApp and conduct weekly conference calls with the local team to communicate program updates and strategic priorities.
- Manage the budget for the assigned geographic area to maximize revenue and profit.
- Enforce a safe work environment to help lower workers’ compensation claims.
- Perform additional position- or department-related responsibilities assigned by a supervisor or manager.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
