ABI Market Manager

Advantage Sales & Marketing dba Advantage Solutions•New Orleans, LA

About The Position

The Market Manager is responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to execute one-to-one consumer engagement events in an assigned market. The role handles final interviews and hiring for the Brand Ambassador team, manages training and development, and ensures completion of reports and deliverables and achievement of program goals and metrics. The position focuses on building client relationships and producing measurable activation results through strong execution. The Market Manager oversees Brand Ambassador performance and development, field operations, client relationships, and coordination with support and agency operations teams. Responsibilities include traveling within the market for team development and activation audits, maintaining relationships with wholesaler and client field management, communicating program performance and priorities, and managing the geographic area's budget. Travel and driving are essential duties, with travel up to 50%. The work is performed primarily in an office environment.

Requirements

Bachelor's degree.
2–4 years of experience.
Ability to work collaboratively as a team player.
Ability to work in a fast-paced, results-driven environment.
Ability to adapt to ambiguity and change and embrace innovative ideas.
Effective communication skills, with the ability to tailor messages to different audiences and use various communication methods.
Ability to work independently while managing multiple tasks and deadlines.
Proven success executing and evaluating sampling programs.
Experience recruiting, interviewing, and training Brand Ambassadors.
Experience creating weekly schedules with specific execution parameters.
Experience approving team events, recaps, and payroll systems.
Ability to travel and drive as essential job duties; travel may be up to 50%.
Ability to perform office work that typically involves sitting for extended periods (66% or more of each day), hearing a telephone, entering data on a computer, and potentially lifting up to 10 pounds.

Nice To Haves

Experience in the alcohol or beverage industry.
Experience working in an agency, retail, CPG, or consumer electronics environment.

Responsibilities

Recruit, interview, hire, train, and develop the Brand Ambassador team.
Manage weekly event execution and ensure Brand Ambassadors are equipped with the merchandise and materials needed for sampling events.
Travel within the market for Brand Ambassador development, activation audits, and performance reviews.
Manage Brand Ambassador performance by providing direction, guidance, and support, and develop employees for career advancement and succession planning.
Build professional, value-oriented relationships with key wholesaler and client field management teams.
Maintain a consistent and highly visible presence in designated accounts within the assigned territory.
Use reports and presentations to communicate program results, performance against objectives, competitive intelligence, initiatives, opportunities, challenges, and areas for improvement.
Collaborate with support and agency operations teams on reporting, event execution, financial control, and coverage model execution or revisions.
Provide tactical support for Brand Ambassador processes, daily business needs, and administrative tasks.
Communicate daily or weekly with Brand Ambassadors through WhatsApp.
Conduct weekly conference calls with the local team to communicate program updates and strategic priorities.
Manage the budget for the assigned geographic area to maximize revenue and profit.
Enforce a safe work environment to reduce workers’ compensation claims.
Hire, retain, train, coach, guide, direct, and develop direct reports; delegate work and provide guidance or mentoring to indirect reports as needed.
Complete additional position- or department-related responsibilities assigned by a supervisor or manager.