ABI Market Manager
About The Position
The Market Manager is responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions in an assigned market. The role conducts final interviews and hiring for the Brand Ambassador team, manages their training and development, and ensures completion of reports and deliverables and achievement of program goals and metrics. The position focuses on building client relationships and delivering measurable activation results through effective execution. The Market Manager oversees Brand Ambassador recruitment, training, event execution, reporting, equipment and materials, development, and performance. The role also manages field operations and budgets, collaborates with agency support and operations teams, and maintains relationships with wholesaler and client field management teams. Travel and driving are essential, with travel up to 50%. Work is performed primarily in an office environment, with regular travel in the assigned market.
Requirements
- Bachelor’s degree.
- 2–4 years of experience.
- Experience working in an agency, retail, consumer packaged goods (CPG), or consumer electronics (CE) environment.
- Ability to work collaboratively as a team player.
- Ability to work in a fast-paced, results-driven environment; adapt to ambiguity and change; and embrace innovative ideas.
- Effective communication skills, with the ability to tailor messages to different audiences and use various communication methods.
- Ability to work independently while managing multiple tasks and deadlines.
- Proven success executing and evaluating sampling programs.
- Experience recruiting, interviewing, and training Brand Ambassadors.
- Experience creating weekly schedules with specific execution parameters.
- Experience approving team events, recaps, and payroll systems.
- Ability to travel and drive as essential job functions; travel may be up to 50%.
Nice To Haves
- Experience in the alcohol or beverage industry.
Responsibilities
- Manage Brand Ambassador recruitment, training, weekly event execution, reporting, and performance.
- Conduct final interviews and hire Brand Ambassadors; coach, guide, support, and develop the team, including succession planning.
- Ensure Brand Ambassadors have the merchandise and materials required to execute sampling events.
- Travel within the market for Brand Ambassador development, activation audits, and performance reviews.
- Build professional, value-oriented relationships with key wholesaler and client field management teams and maintain a visible presence in designated accounts.
- Use reports and presentations to communicate program performance against objectives, competitive intelligence, initiatives, wins, losses, opportunities, and challenges.
- Collaborate with support and agency operations teams on reporting, event execution, financial controls, and coverage models.
- Conduct weekly conference calls with the DM and local team to communicate program updates and strategic priorities.
- Manage the budget for the assigned geographic area to maximize revenue and profit, and promote a safe work environment to reduce workers’ compensation claims.
- Provide tactical support for Brand Ambassador processes, daily business needs, and administration; communicate daily or weekly with Brand Ambassadors through WhatsApp.
- Approve team events, recaps, and payroll-related processes.
- Perform additional responsibilities assigned by a supervisor or manager.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
