General Manager Jobs

About The Position

Requirements

• Bachelor’s degree in business, Marketing, Engineering, or a related field preferred.
• 5–10 years of product management, business development, or marketing experience in a manufacturing environment.
• Experience in pressure-sensitive labels, graphics, digital printing, or a related converting industry preferred.
• Experience leading cross-functional product development and managing product portfolios.
• Strong knowledge of pricing, product costing, gross margin, ROI, market research, and competitive analysis.
• Excellent project management, communication, presentation, and relationship-building skills.
• Ability to influence cross-functional teams and manage multiple priorities.
• Proficiency in Microsoft Office, particularly Excel; ERP, CRM, or product lifecycle management experience is a plus.

Responsibilities

• Develop and execute the strategic roadmap for the NFD product portfolio.
• Identify target markets, customer segments, distribution channels, value propositions, and growth opportunities.
• Monitor industry trends, customer needs, competitive activity, and emerging technologies.
• Develop business cases, pricing strategies, KPIs, and corrective plans to improve product performance and profitability.
• Lead new product development projects from concept through launch and post-launch support.
• Gather Voice of the Customer feedback and translate market needs into product requirements.
• Coordinate cross-functional teams, timelines, testing, manufacturing readiness, documentation, pricing, and sales training.
• Manage the full product lifecycle, including product improvements, rationalization, and end-of-life decisions.
• Partner with Manufacturing, Supply Chain, and R&D to improve availability, efficiency, cost, and product performance.
• Develop and maintain relationships with production toner digital press OEMs to support product compatibility and compliance across applicable brands and models.
• Establish qualified installation and production locations for independent product testing, validation, and complaint investigation.
• Support customer presentations, product demonstrations, technical consultations, trade shows, and other business development activities.
• Collaborate with Marketing on product positioning, campaigns, sales tools, and technical literature.
• Present product strategies, business cases, and portfolio performance to senior leadership.