Marketing Manager
Unitus Community Credit Union • Tigard, OR10d • Hybrid
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Marketing Manager
Unitus Community Credit Union•Tigard, OR
•Hybrid
About The Position
The Marketing Manager leads the development, implementation, and performance of marketing plans that align with Unitus’s organizational goals, grow the brand, and support member acquisition and retention. The role oversees the marketing team and major initiatives, ensuring coordinated marketing across lines of business and delivering measurable business impact and a strong service experience. This position develops and executes integrated strategies and data-driven, multichannel campaigns; guides creative direction and content strategy across platforms, including social media; champions brand consistency; and oversees the visitor website experience. The Marketing Manager establishes campaign KPIs, uses insights to improve tactics and return on investment, collaborates with internal teams and community development stakeholders, and builds relationships with agencies, vendors, and industry influencers. The role also monitors competitive trends, member preferences, market research, and emerging technologies to identify opportunities and differentiate the brand. This is a hybrid position based at the Unitus Business Center in Tigard.
Requirements
- Bachelor’s degree in marketing, business administration, communications, or a related field, or equivalent work experience.
- Seven years of progressive experience in marketing leadership roles, with a track record of developing and executing marketing strategies that drive business growth.
- Proficiency with modern marketing technologies and platforms, including marketing automation tools, CRM systems, digital advertising platforms, and analytics tools.
- At least two years of supervisory experience.
Nice To Haves
- Certifications in marketing strategy, digital marketing, or analytics, such as AMA PCM, HubSpot, Google Ads/Analytics, or Salesforce Marketing Cloud.
Responsibilities
- Develop and execute integrated marketing strategies aligned with organizational objectives, brand growth, and business development across channels.
- Lead creative direction and content strategy across platforms, including social media, ensuring alignment with the brand voice and marketing goals.
- Champion the brand vision and maintain consistency across internal and external touchpoints.
- Oversee the visitor website experience to ensure it is engaging, user-friendly, and aligned with brand and business objectives.
- Lead the development and optimization of data-driven, multichannel campaigns supporting membership growth, product adoption, and customer lifetime value.
- Establish campaign KPIs and measurement frameworks, using insights to refine tactics, improve ROI, and support continuous learning.
- Partner with product, channel, lending, member services, other internal teams, and community development stakeholders to create integrated marketing plans.
- Build and maintain strategic relationships with external agencies, vendors, and industry influencers.
- Monitor competitive trends, member preferences, and emerging technologies to identify growth opportunities.
- Use market research and competitive analysis to identify trends, evolving member needs, and strategic opportunities, and translate insights into differentiating strategies.
Benefits
- Medical, dental, and vision benefits
- Flexible Spending Accounts and HSA
- Up to 20 days of accrued paid time off during the first twelve months of employment
- 12 paid holidays per year
- 401(k) retirement savings
- Annual incentives, subject to eligibility
- Employee Assistance Plan
- Tuition reimbursement
- Student loan debt repayment
- Transit and parking benefits
- Paid volunteer time off
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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