Brand Manager Jobs

About The Position

Requirements

• At least 6 years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative.
• Consumer Product experience required.
• Demonstrated experience building and deploying long-term brand strategy and annual brand plans grounded in consumer insights, market intelligence, and enterprise realities.
• Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs.
• Demonstrated experience owning business results and influencing cross-functional teams.
• Strong analytical, strategic-thinking, and problem-solving capabilities, with the ability to translate insights into action.
• Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
• Excellent communication, storytelling, and presentation skills, including experience delivering recommendations to senior leaders.
• Bachelor’s degree required.

Nice To Haves

• Food experience preferred.
• Degree in Marketing, Business, Management, Finance, or a related field preferred.
• MBA preferred but not required.

Responsibilities

• Define and champion Kit Kat’s long-term vision, growth strategy, positioning, and business direction, translating enterprise priorities, consumer insight, and marketplace dynamics into clear choices.
• Lead portfolio strategy and management, making choices across formats, pack-price architecture, and channels to support sustainable growth and brand coherence.
• Own brand health and equity, establish the learning agenda, and turn consumer, cultural, competitive, and marketplace signals into strategies that strengthen relevance and distinctiveness.
• Set creative ambition and lead insurgent-mindset marketing across Masterbrand equity and growth initiatives.
• Lead the integrated agency team and partner with Creative, Media, and cross-functional stakeholders to deliver breakthrough, insight-led work.
• Represent the brand in critical creative, media, portfolio, and investment decisions, balancing brand-building impact, commercial priorities, marketing effectiveness, and financial stewardship.
• Own the brand’s performance narrative through tracking, business analysis, and forecasting; identify drivers, risks, and opportunities and mobilize cross-functional action.
• Partner with the Commercial team to translate brand strategy and annual plans into customer- and channel-relevant programs that drive conversion.
• Develop incremental brand equity and demand through Away From Home, Seasons & Tentpoles, and other strategic platforms, with clear success measures and disciplined resource allocation.

Benefits

• Medical, dental, and vision coverage.
• Wellness programs supporting physical and mental health.
• Competitive pay.
• Annual incentive opportunities.
• 401(k) with company match.
• Paid time off.
• Company holidays.
• Flexible ways of working where applicable.
• Career development programs.
• Learning opportunities.
• Internal mobility.
• Performance-based incentives.
• Comprehensive benefits supporting physical, mental, and financial well-being, as applicable.