Program Manager, Communications, Brand & Design
About The Position
The Program Manager, Communications, Brand & Design shapes and communicates the voice, identity, and impact of the Institute for Healthcare Quality, Safety & Efficiency (IHQSE) and its partnerships. Serving as the Institute’s lead storyteller, content strategist, and creative lead, the position turns program outcomes, participant achievements, faculty accomplishments, and organizational priorities into compelling communications and visual experiences. In close collaboration with institute leadership, the role develops communication strategies that strengthen awareness, engagement, and reputation while maintaining consistency in messaging, branding, and design. The position leads communications strategy and content development, brand management and creative direction, website content strategy and user experience planning, and communications analytics. It collaborates with program leaders and institute leadership, and coordinates with the Program Manager, Impact & Strategic Initiatives and the Marketing Strategy & Growth Program Manager. The role is hybrid, with three days per week on campus and additional in-person attendance as needed for meetings.
Requirements
- Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution; a combination of education and related technical, military, or paraprofessional experience may substitute on a year-for-year basis.
- At least four years of experience working in communications, public relations, social media, or marketing.
- Well-developed professional skills in program planning, management, and data-driven decision-making.
- Ability to establish and maintain effective working relationships with faculty, staff, fellows, residents, students, alumni, administrative personnel, outside organizations, and the public.
- Ability to independently manage and respond to customer needs and requests professionally and in a timely manner.
- Ability to work independently and as part of a team in a fast-paced environment.
- Legally authorized to work in the United States without requiring current or future sponsorship.
Nice To Haves
- Professional experience in communications, journalism, public relations, content strategy, marketing communications, or a related field.
- Experience developing organizational communications strategies.
- Demonstrated excellence in interviewing, writing, editing, and storytelling.
- Experience in graphic design and visual communications.
- Experience designing websites, digital experiences, and user-centered content, including Sitefinity.
- Experience with graphic design software such as Adobe Creative Suite.
- Experience working in healthcare, higher education, nonprofit, or professional association environments.
Responsibilities
- Develop and implement integrated communications strategies aligned with organizational goals and priorities.
- Create and manage annual communications and editorial calendars.
- Develop audience-specific messaging for participants, alumni, faculty, organizational partners, donors, and prospective customers.
- Ensure consistent messaging, voice, and positioning across communications materials.
- Provide communications guidance and consultation to institute leadership.
- Develop stories highlighting program outcomes, participant successes, faculty accomplishments, organizational achievements, and partnership impact.
- Conduct interviews and gather information from stakeholders, alumni, customers, faculty, and learners.
- Write feature stories, annual reports, newsletters, impact reports, case studies, and executive communications.
- Translate program outcomes and performance data into narratives that demonstrate organizational value.
- Support thought leadership initiatives and strategic communications efforts.
- Maintain and strengthen the IHQSE brand, including developing messaging frameworks and visual standards for organizational initiatives and programs.
- Ensure communications materials align with established brand guidelines.
- Provide creative direction and execution for program and promotional materials, reports, presentations, and digital assets.
- Support multimedia production, including photography, videos, and podcasts.
- Develop visual storytelling approaches that support organizational goals.
- Lead website content strategy and user experience planning, including search engine optimization and artificial intelligence engine optimization.
- Design and organize website content to improve accessibility, engagement, and storytelling, and ensure it remains accurate, current, and aligned with organizational priorities.
- Develop dashboards and reports to measure communications effectiveness, use analytics to recommend improvements, and communicate performance to leadership and program teams.
- Collaborate with program and institute leaders to identify content opportunities.
- Partner with the Program Manager, Impact & Strategic Initiatives to communicate customer successes and organizational impact.
- Work with the Marketing Strategy & Growth Program Manager to support coordinated campaign execution.
Benefits
- Multiple medical plan options.
- Multiple dental plan options.
- Disability, life, and vision insurance.
- Retirement 401(a) plan with an employer contribution of 10% of gross pay.
- Paid time off accruals.
- 22 vacation days per year, with a maximum accrual of 352 hours.
- 15 sick days per year, with unlimited maximum accrual.
- 15 holiday days per year.
- Tuition benefit available on all University of Colorado campuses.
- Reduced-rate RTD bus and light rail service through the ECO Pass.
- Additional perks and programs through CU Advantage.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
