Manager, Brand Communications

Red Bull•Santa Monica, CA

2d•$85,600 - $128,400

About The Position

The Manager, Brand Communications develops messaging and communications strategies for Brand Marketing initiatives, including new product launches, occasions campaigns, and consumer activations. The role manages and supports national communications campaign execution, ensuring consistent messaging across earned, managed, and owned channels in collaboration with the Media Network function. Its objective is to maximize media coverage that influences and engages priority audiences, with a focus on earned social and traditional media. The role reports to the Director, Brand Communications. The Brand Communications Manager leads communications planning for brand initiatives, crafts messaging across channels, and represents Red Bull’s voice consistently across Marketing, Media Network, and Communications-first activities. For assigned pillars, product launches, and occasion campaigns, the manager serves as communications captain or Media Network lead, aligning on project goals and selecting appropriate tools and channels. The role also integrates product communications opportunities into sports and culture activities and supports the Director as a central contact and brand subject-matter expert for cross-functional teams. The manager cultivates media relationships, identifies amplification channels, generates and secures earned coverage, develops communications tools, and collaborates with the content team on video for third-party earned media. General management responsibilities include tracking, forecasting, and optimizing campaign performance; establishing reporting and optimization cadences; preparing stakeholder presentations; and helping maintain a calendar of launches, occasion campaigns, and consumer activations. Travel is listed as 20–30, and the position requires flexibility to work hours and days of the week, including weekends, as needed.

Requirements

At least 5 years of communications experience with high-profile brands or in agency account management.
Track record of delivering results against tight deadlines while meeting goals on time and on budget.
Strong planning, prioritization, and project management competencies.
Ability to work autonomously while understanding the global nature of the brand.
Self-starter with a passion for innovation and attention to detail.
Skilled at building relationships and collaborating across teams and functions nationally.
Exceptional written, verbal, and presentation communication skills.
Able to travel as needed and work flexible hours and days, including weekends.

Nice To Haves

Bachelor's degree in a related field is preferred.

Responsibilities

Develop communications plans for brand marketing initiatives and drive cohesive messaging to maximize reach and engagement.
Craft messages across third-party earned, managed, and owned media channels to enhance and solidify the brand image.
Represent Red Bull’s voice consistently across Marketing, Media Network, and Communications-first activities.
Serve as communications captain or Media Network lead for assigned pillars, product launches, and occasion campaigns; understand projects, align on success, and position appropriate tools.
Integrate product communications opportunities into sports and culture activities.
Support the Director, Brand Communications as a central point of contact and brand subject-matter expert for cross-functional teams.
Cultivate and maintain relationships with traditional and earned social media contacts.
Identify appropriate media amplification channels for projects and campaigns.
Generate media coverage from product- and brand-centric stories that capitalize on news moments and engage consumers.
Create communications tools, potentially including editorial, photos, or other graphical materials for earned media.
Collaborate with the content team to ideate and commission video content for third-party earned media channels.
Pitch media and secure consistent earned coverage for the brand, products, and occasion campaigns.
Maintain systems to track, optimize, and forecast campaign success.
Track success metrics, establish campaign reporting and optimization cadences, and apply learnings from previous or similar campaigns.
Produce plan and recap presentations for key stakeholders.
Support the team in maintaining a calendar of product launches, occasion campaigns, and consumer activations.