Brand Communications Manager

Ahrefs • Palo Alto, CA

5d • Onsite

About The Position

Ahrefs is hiring a Brand Communications Manager to own the company’s voice and messaging across channels. The role will define how Ahrefs sounds and what it says about itself, write copy directly, and help teams across the company consistently use the brand voice. Work will span the homepage and other website pages, advertising, customer communications, print and event materials, conference talks, social content, and company and product positioning. The position is based on-site in Singapore, Tokyo, Palo Alto, California, or Cambridge, Massachusetts. The successful candidate must have the right to work in the chosen office location.

Requirements

• A career primarily focused on copywriting, with experience writing campaigns, website copy, product emails, and scripts.
• Hands-on writing ability and willingness to write copy directly rather than primarily briefing others.
• Published copywriting samples, with a clear account of which parts the candidate personally wrote.
• Ability to judge when humor is appropriate and when to communicate directly.
• Ability to quickly understand technical products and explain them to experts without oversimplifying.
• Experience owning a brand voice or positioning and getting teams outside the candidate’s reporting line to adopt it.
• Ability to advocate for important wording with senior stakeholders, including a CMO, while recognizing which details are not worth contesting.
• Right to work in the selected office location.

Nice To Haves

• UX writing or product marketing experience.
• Experience writing video scripts and speeches.
• Sufficient familiarity with Figma or a CMS to edit copy directly in place.

Responsibilities

• Define Ahrefs’ brand voice and decide how the company communicates about itself.
• Write and maintain website copy for the homepage, tool pages, comparison pages, and advertising landing pages, including explainer-video scripts.
• Develop advertising campaign concepts, headlines, banners, and video scripts.
• Write product emails and in-app notifications.
• Create copy for brochures, flyers, and event booth walls.
• Shape messaging for team conference talks, including Ahrefs Evolve keynotes.
• Work with the social media lead to align social posts with landing-page messaging.
• Define and document the core positioning and messaging for the company and its products, and gain adoption from other teams.
• Help colleagues improve how they communicate.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed