Manager, Brand Communications

Red Bull•Santa Monica, CA

About The Position

The Manager, Brand Communications develops messaging and communications strategies for Brand Marketing initiatives, including new product launches, occasion campaigns, and consumer activations. The role manages and supports national communications campaigns, ensuring consistent messaging across earned, managed, and owned channels in collaboration with the Media Network function. Its objective is to maximize coverage that influences and engages priority audiences, with a focus on earned social and traditional media. The role reports to the Director, Brand Communications. The manager serves as a communications captain or Media Network lead for selected pillars, product launches, and key occasion campaigns. They align project goals and position appropriate tools to achieve desired outcomes, integrate product communications opportunities into sports and culture activities, and serve as a brand subject-matter expert and contact for cross-functional teams. They also develop media relationships, create communications tools and content opportunities, pitch media, and track campaign performance. The position requires at least five years of communications experience with high-profile brands or agency account management. A bachelor's degree in a related field is preferred. The role requires flexibility to travel and work varied hours and days, including weekends. The base salary range is $85,600–$128,400, plus cash incentives. The employer lists medical, dental, and vision plans; a 401(k) match; family leave; PTO and paid holidays; pet, legal, and life insurance; and tuition reimbursement. Benefits may vary based on employment nature or work location.

Requirements

At least 5 years of communications experience with high-profile brands or agency account management.
Track record of delivering results against tight deadlines and meeting goals on time and on budget.
Strong planning, prioritization, and project management competencies.
Ability to work autonomously while understanding the global nature of the brand.
Self-starter with a passion for innovation and attention to detail.
Ability to build relationships and collaborate across teams and functions nationally.
Exceptional written, verbal, and presentation communication skills.
Able to travel as needed and work flexible hours and days of the week, including weekends.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Bachelor's degree in a related field is preferred.

Responsibilities

Develop communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement across earned, managed, and owned channels.
Represent Red Bull’s voice and ensure consistent brand representation across Marketing, Media Network, and Communications-first activities.
Serve as communications captain or Media Network lead for selected pillars, product launches, and key occasion campaigns.
Understand project goals, align on success, and position appropriate tools to achieve desired outcomes.
Integrate product communications opportunities into sports and culture activities.
Support the Director, Brand Communications as a central point of contact and brand subject-matter expert for cross-functional teams.
Cultivate and maintain a network of traditional and earned social media contacts.
Identify appropriate media amplification channels for projects and campaigns.
Generate media coverage through product- and brand-centric stories that capitalize on news moments and engage consumers.
Create communications tools, potentially including editorial materials, photos, or other graphics, to illustrate the brand and product in earned media.
Collaborate with the content team to ideate and commission video content for third-party earned media channels.
Pitch media and secure consistent earned coverage for the brand, products, and occasion campaigns.
Maintain systems to track, optimize, and forecast campaign success.
Track success metrics, establish campaign reporting and optimization cadence, and apply learnings from previous or similar campaigns.
Produce campaign plan and recap presentations for key stakeholders.
Support maintenance of a calendar of product launches, occasion campaigns, and consumer activations.