Brand Manager - Unpublished R&D Product

Riot Games•Los Angeles, CA

20h•$119,400 - $167,200

About The Position

Riot Games is seeking a Brand Manager for an undisclosed R&D game to help introduce a new product to players and shape its brand, initial player experiences, and evolving live service. Reporting to the Director of Global Brand Management, this role drives go-to-market strategy and executes global player experiences at the intersection of product, publishing, and creative. The role calls for an organized, execution-driven marketer who can work effectively amid ambiguity and bring major launches and campaigns to market. The Brand Manager translates global game experiences into actionable marketing plans and leads cross-functional campaigns from objective-setting and audience definition through creative development, production, launch, and evaluation. The position coordinates internal and external partners, owns core go-to-market tactics and campaign rollout, maintains operational plans and tracking, and ensures work is delivered on time, on brief, and on budget. It also helps develop scalable campaign processes for the product’s growth as a live service and applies performance insights to improve future publishing work. The role offers Riot’s open paid time off policy, flexible work schedules, medical, dental, and life insurance, parental leave, and a 401(k) with company match. Riot describes its workplace as collaborative and focused on player experiences, with an emphasis on empowering employees to contribute their perspectives. Riot is an equal opportunity employer and provides reasonable accommodations for applicants and employees with disabilities.

Requirements

At least 4 years of experience in brand management, product marketing, publishing, or equivalent agency or in-house roles.
Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
Strong cross-functional leadership skills and a track record of aligning multiple teams and stakeholders around shared goals.
Exceptional organizational and project management abilities, including managing complex timelines, dependencies, and deliverables.
Demonstrated execution strength and ability to turn strategy into action and keep work moving with clarity and momentum.
Experience with live-service products or ongoing content-driven marketing programs, and with first-party or third-party partners on product or brand campaigns.
Excellent communication skills, including writing clear briefs, presenting plans, and driving alignment across partners.
Passion for games and empathy for players.

Nice To Haves

Familiarity with global publishing models and working with regional or international partners.
Experience in or passion for the games industry, entertainment, or youth-culture-driven brands.

Responsibilities

Deliver against global go-to-market strategy by translating global game experiences into actionable marketing plans, briefs, and milestones.
Lead cross-functional campaigns end-to-end, from defining objectives and audiences through creative development, production, launch, and post-launch evaluation.
Partner with Product, Publishing, Creative, Production, Community, Social, Communications, and regional teams to align priorities, timelines, and execution plans.
Own core go-to-market tactics, including channel planning, asset development, launch sequencing, and coordination across owned, earned, and partner surfaces.
Own campaign rollout and tactical execution, including marquee moments and briefing and aligning external vendors and agency partners, in collaboration with producers and channel owners.
Maintain campaign roadmaps, timelines, creative trackers, status updates, and other sources of truth to support cross-functional coordination.
Ensure campaigns are delivered on time, on brief, and on budget; proactively identify risks and dependencies and help teams navigate tradeoffs.
Support scalable campaign frameworks and go-to-market processes as the product develops into a long-term live service.
Partner with Analytics and Insights to assess campaign performance, synthesize learnings, and apply optimizations to the publishing playbook.