Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH

Abbott • Columbus, OH

21d • $78,000 - $156,000 • Onsite

About The Position

The Associate Brand Manager, Similac Delivery & Performance is based in Columbus, Ohio, within Abbott’s Nutrition Division. The role supports the translation of brand strategy into measurable commercial results across retail channels. It combines analytical and business partnership capabilities with marketing acumen to identify growth opportunities, optimize investments, and contribute to profitable market-share growth.

The position supports commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. The Associate Brand Manager uses consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decisions, and support profitable growth. Success requires strong analytical thinking, the ability to connect insights to business actions, and effective cross-functional collaboration.

This is an on-site role in Columbus, Ohio. Travel is 10% of the time. Abbott does not offer sponsorship or relocation assistance for this role.

Requirements

• BA/BS degree required.
• 2–5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing.

Nice To Haves

• MBA strongly preferred.
• Experience with forecasting, demand planning, profitability analysis, and business performance management.
• Experience analyzing syndicated data sources such as Circana/IRI, Nielsen, Numerator, retailer POS data, and shopper insights.
• Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation.
• Exceptional communication, presentation, and executive storytelling capabilities.
• A degree in Marketing, Business, Economics, Analytics, or a related field is preferred.

Responsibilities

• Serve as the Similac business performance lead, translating data, insights, and market trends into actionable growth strategies.
• Analyze consumer, shopper, retailer, and syndicated data to identify consumption drivers, growth opportunities, risks, and market dynamics.
• Develop data-driven recommendations to maximize revenue, profitability, and market share.
• Support forecasting, scenario planning, and demand projections for financial and operational decision-making.
• Analyze pricing elasticity, promotional effectiveness, assortment optimization, and retail performance.
• Evaluate distribution and whitespace opportunities and channel expansion strategies.
• Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
• Partner with Sales and Category Leadership to develop retailer strategies and customer-facing growth stories.
• Translate brand positioning and marketing strategies into retail programs that drive consumer conversion and customer growth.
• Partner with Innovation teams on product-launch business cases, launch analytics, pricing recommendations, and commercialization planning.
• Develop executive-level recommendations supported by analytics and strategic rationale.
• Support National Sales Meeting content, business-planning materials, and senior-leadership presentations.
• Collaborate with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives.
• Influence senior stakeholders through fact-based recommendations and strategic storytelling.
• Build cross-functional alignment to support effective execution of growth initiatives and business priorities.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, providing an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level