Senior Brand Manager - Health Care Professional Advocacy
About The Position
The HCP Advocacy and Senior Brand Manager will shape how Beauty engages with healthcare professionals to build credibility, deepen trust, strengthen professional advocacy, and support consumer loyalty and business growth. This strategic and hands-on marketing role focuses on building capabilities, developing expert relationships, and delivering integrated programs across healthcare marketing, brand communications, experiential activation, professional trial, and expert engagement. The role supports Pan-Beauty priorities and OLAY-specific programs, with accountability for healthcare professional activations. The successful candidate will build and improve programs over time, bringing structure to emerging opportunities and earning trust with healthcare professionals and internal partners. The position advances Beauty through credible expert engagement, strong professional relationships, and consumer-centered marketing.
Requirements
- Experience in expert engagement, brand communications, influencer marketing, healthcare marketing, professional advocacy, experiential marketing, customer development, or adjacent commercial roles.
- Ability to take programs from idea to execution, including insight development, brief writing, agency leadership, stakeholder alignment, live activation, budget management, and performance measurement.
- Strong strategic judgment and ability to identify high-impact opportunities, translate insights into action, and connect professional engagement to broader business goals.
- Appreciation for healthcare professional engagement, scientific credibility, claims communication, compliance considerations, and building trust with expert communities.
- Commercial curiosity and comfort using pilots, learning plans, data, and KPIs to improve programs and strengthen impact.
- Excellent communication skills, including simplifying complex ideas, influencing senior stakeholders, and developing clear, persuasive recommendations.
- Collaborative, agile working style and ability to operate amid ambiguity, manage multiple priorities, and bring energy and ownership to a fast-moving environment.
- Preparedness to consider relocation opportunities throughout a career as business needs and development opportunities arise.
Nice To Haves
- Passion for Beauty, culture, consumer behavior, and the details that bring brand equities and visual identities to life.
Responsibilities
- Develop, lead, and execute Beauty activations at healthcare professional conferences, events, and community touchpoints, with goals for professional advocacy, user-generated content, scientific communication, and claims support.
- Create education, trial, engagement, and loyalty programs for healthcare professionals that support Beauty priorities and meaningful consumer learning.
- Lead patient and professional sampling programs to increase product experience and support trial.
- Build and nurture expert partnership models that strengthen professional advocacy, elevate trusted voices, and support measurable brand objectives.
- Develop authentic relationships with healthcare professionals to expand advocacy, deepen engagement, and support Beauty priorities.
- Collaborate with Brand Management, Analytics & Insights, Scientific Communications, Sales, Communications, Legal, Purchasing, and agency partners to deliver strategic, compliant, insight-driven, and operationally excellent programs.
- Define KPIs, measurement plans, and learning agendas to assess impact, improve effectiveness, and identify opportunities to scale successful programs.
- Manage program budgets, timelines, partners, and execution.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
