Brand Advocacy Program Specialist

CSC Generation

2d•Remote

About The Position

Sur La Table is building The Kitchen Table, a brand ambassador program powered by Duel. The Customer Advocacy Program Specialist will operate and grow the program, serving as its hands-on, day-to-day platform operator. The role supports advocates from onboarding through their first payout, manages challenges, resolves issues, and helps ensure a positive creator experience. During the first 6–12 months, success includes smooth advocate activation, increasing challenge completion rates, and repeatable processes for onboarding, campaign execution, and reporting. This is a lean-team role with broad ownership and end-to-end responsibility. The specialist partners with the Social Media Manager to translate marketing priorities into advocate challenges and campaigns, support social-first content, monitor community health, and report on performance and opportunities to improve the program. The position is remote in the US and Canada, although an in-person interview is mandatory before an offer.

Requirements

At least 2 years of experience in social media marketing, influencer marketing, creator programs, community management, advocacy marketing, affiliate marketing, or a related role.
Understanding of Instagram, TikTok, Pinterest, YouTube Shorts, and Facebook.
Basic project management skills and ability to manage calendars, timelines, campaigns, and multiple workstreams simultaneously.
Experience writing or supporting social-first content prompts, briefs, captions, community prompts, creator challenges, or UGC requests.
Highly organized and systems-oriented, with the ability to manage many individual advocate relationships at once.
Comfort with support or ticketing tools and CRM-style tracking.
Willingness to adopt AI-powered workflows as the team's tools evolve.

Responsibilities

Serve as the primary point of contact for advocates getting started on Duel and other platforms as the program expands, guiding them through account creation and store setup.
Build, update, quality-check, and maintain advocate challenges in the platform, ensuring instructions are clear and aligned with program goals.
Monitor advocate progression through tiers and identify where members are getting stuck.
Organize the program calendar across promotions, seasonal moments, campaigns, and food holidays.
Maintain records of challenge status, launch dates, submissions, performance, and follow-ups.
Learn and operate the Duel platform day to day.
Partner with the Social Media Manager to turn marketing priorities into engaging advocate challenges.
Support planning and execution for product launches, seasonal moments, promotions, contests, and brand initiatives.
Write and refresh challenge copy, prompts, and instructions that are clear, motivating, and social-first.
Prioritize challenges that encourage affiliate link usage and revenue-driving behavior.
Monitor which challenge types drive engagement, content quality, link usage, and tier progression.
Create examples, prompts, and best practices that guide advocates toward stronger, platform-native content.
Review advocate submissions for compliance, link inclusion, and potential reuse across organic social, paid, email, site, or other brand channels.
Surface standout user-generated content to cross-functional teams for potential marketing reuse.
Stay aware of social trends and content formats that could inspire advocate participation.
Support advocate activation from sign-up to first challenge, first post, first affiliate link, and first revenue-driving action.
Monitor community health, including engagement, retention, challenge completion, and tier movement.
Gather recurring advocate feedback and share opportunities to improve the program experience.
Build momentum through timely challenges, recognition opportunities, and clear next steps for advocates.
Support weekly and monthly reporting for the Social Media Manager, identifying trends, bottlenecks, and improvement opportunities.
Use data and advocate behavior to recommend updates to challenges, communications, and program flow.
Work with Social, Brand Marketing, CRM, Ecommerce, and the Duel team to support execution and share advocate insights.

Benefits

Paid time off policies.
401(k) match for US employees.
Medical, dental, and vision coverage for US employees.
Supplemental policies for US employees.
Employee discounts across the company's portfolio of brands.
RRSP match for Canada employees.
Medical, dental, and vision coverage for Canada employees.
Supplemental benefit options for Canada employees.
Skill building and career growth in advocacy marketing, platform operations, and cross-channel content strategy.
Direct ownership and visible impact on the program's growth and direction.