Senior Manager of Brand Experiences & Events

Printfresh•Philadelphia, PA

5d•Hybrid

About The Position

Printfresh is seeking a highly organized, resourceful, and creatively minded Senior Manager of Brand Experiences & Events to lead its growing calendar of brand experiences as the company expands into new categories. The role owns activations and events including influencer trips and dinners, press previews, collaboration launches, retail programming, pop-ups, and campus activations, taking concepts from ideation through execution. The Senior Manager works closely with the Head of Growth on priorities, budgets, and measurement; the Director of Organic Marketing on influencer strategy, guest mix, and content capture; and the Founder & Creative Director on creative direction. The role also partners with Retail, Merchandising, Operations, Finance, and Creative teams, and manages external PR agencies. This is a full-time, hybrid position based in Philadelphia, with office work Tuesdays through Thursdays and work from home Mondays and Fridays. Travel is expected for 20–30% of the time, approximately 45–65 workdays annually, typically one or two trips per month. Occasional international travel may be required when included in the approved calendar.

Requirements

6–10+ years of experience in experiential marketing, event production, brand marketing, influencer marketing, PR, or hospitality.
Extremely high-agency individual.
Currently and actively leveraging AI to multiply their capabilities.
Experience independently leading complex events from start to finish.
Strong vendor sourcing, negotiation, and budget management skills; comfortable managing agencies and outside producers.
Creative thinking and problem-solving skills.
Calm and decisive when facing last-minute changes and additions.
Strong communication skills and comfort working with founders, editors, influencers, and VIPs.
Comfortable building systems while running the program; the first year involves both invention and infrastructure.
Comfortable traveling 20–30% of the time, approximately 45–65 workdays annually, typically one or two trips per month; occasional international travel may occur.

Nice To Haves

Fashion, lifestyle, beauty, home, or hospitality background is strongly preferred.

Responsibilities

Build and plan an annual experiential calendar, including concepts, objectives, audiences, budgets, and measures of success.
Develop and manage the annual event budget, track actual versus projected costs, and coordinate with the Head of Growth before making commitments.
Own end-to-end event production and logistics, including briefs, recaps, run of show, vendor sourcing, contracts, travel, installation, and on-site leadership.
Schedule meetings and assign ownership to keep internal and external participants accountable to timelines.
Provide PR leadership and build relationships with editors, influencers, and collaboration partners.
Develop a repeatable retail events and activations program for the Philadelphia store with Operations, Merchandising, and Finance.
Share post-event recaps and feedback, identify opportunities to optimize future events, and set success measures and objectives for a future-events playbook.
Coordinate with leadership, internal teams, agencies, and outside production support to deliver approved events effectively.