Head of Global Brand Experiences

Meta•San Francisco, CA

3d•$182,000 - $252,000

About The Position

Meta is seeking a Head of Global Brand Experiences to lead the strategy, development, and execution of large-scale experiential marketing programs that bring Meta's brand and product portfolio to life globally. The role defines how Meta appears at flagship events, owned experiences, and cultural moments, including augmented and virtual reality showcases, consumer product launches, developer conferences, and partner activations. The successful candidate will set strategic direction for the brand experiences function and partner across marketing, communications, product, and business teams to create immersive, insight-driven experiences that deepen audience connection to Meta's platforms and technologies.

Requirements

12+ years of experience in experiential marketing, brand events, or integrated marketing, focused on large-scale global programs.
12+ years of experience leading cross-functional teams and managing complex, multi-stakeholder programs from strategy through execution.
Experience developing and owning a global experiential marketing strategy, including budget stewardship, agency management, and executive-level communication.
Experience establishing measurement frameworks to evaluate experiential program performance against brand and business outcomes.
Experience influencing senior leaders and building lasting cross-functional partnerships to align experiential investments with broader organizational priorities.

Nice To Haves

Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Ability to bring clarity and structure to ambiguous, high-visibility programs in fast-moving organizational environments.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Track record of building and scaling an experiential marketing function, including team development, process design, and capability building.
Experience integrating digital and in-person experience formats to extend the reach and impact of brand activations across global audiences.
Experience implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Experience marketing technology products or platforms, including consumer hardware, AR/VR devices, or developer-facing products, through experiential or event-based programs.

Responsibilities

Define and drive the global brand experiences strategy, including a multi-year roadmap connecting experiential marketing investments to brand and business objectives.
Lead end-to-end development and execution of flagship owned events, major industry conferences, and cultural activations showcasing Meta products and platforms at scale.
Develop frameworks and processes for cross-functional teams to scope, prioritize, and execute experiential programs aligned with changing business priorities.
Partner with product marketing, communications, and creative teams to ensure experiences reflect Meta's narrative and product innovation across AR, VR, and social platforms.
Build and manage relationships with senior internal stakeholders and external agency, production, and venue partners.
Establish measurement standards and reporting frameworks to evaluate experiential investments against brand health, audience engagement, and pipeline metrics.
Anticipate disruptions in the global events landscape and develop contingency planning processes to support program continuity and organizational resilience.
Coach and develop team members and cross-functional partners in experiential strategy, creative development, and stakeholder communication.
Translate experiential insights and audience data into strategic recommendations to influence executive decision-making.
Identify emerging formats, technologies, and cultural moments that offer opportunities for differentiated brand experiences.