Head of Brand & Communications
About The Position
Tapestry, a group within Google originally born at X, Alphabet’s moonshot factory, is building an AI-powered electric grid. Its multidisciplinary team works across energy, AI, software engineering, and products to help the electricity ecosystem plan smarter, move faster, and operate more efficiently. Tapestry supports partners in the U.S., U.K., Chile, New Zealand, Australia, and Brazil. The Head of Brand & Communications will shape Tapestry’s voice, narrative, and reputation as it builds a technology category at the intersection of AI and the electric grid. Reporting directly to the CEO as a strategic thought-partner, this leader will set brand and communications strategy for audiences including utility and enterprise customers, policymakers, industry leaders, employees, Alphabet stakeholders, investors, and the broader public. The role partners with Product, Engineering, Commercial, and Policy leaders to translate complex technical ideas into clear, credible, compelling stories. It combines executive advising and strategic leadership with hands-on writing and storytelling.
Requirements
- Demonstrated ability to quickly develop fluency in complex technical or unfamiliar domains and turn that understanding into effective communications strategy.
- Demonstrated success in startup, entrepreneurial, or founder-led environments, including a track record of translating complex technical narratives for broader audiences.
- Deep understanding of how ideas move through modern media, with practical experience engaging audiences through social platforms, creators, podcasts, newsletters, communities, and executive platforms, in addition to traditional press.
- Ability to serve as a strategic advisor to senior executives while remaining hands-on in messaging, content, and communications.
- Exceptional writing and storytelling skills, with a high bar for clarity, accuracy, and credibility and the ability to make complex technical details compelling.
- Demonstrated success advising a CEO or senior executive team, particularly on high-stakes positioning and complex communications challenges.
- Ability to build influence and credibility resourcefully and creatively without immediately relying on large, expensive agency support.
Nice To Haves
- Interest in or exposure to deep tech, enterprise software, AI, or other highly technical domains.
- Experience building or repositioning an emerging technology category.
- Experience with public-sector stakeholders, policy, or regulatory communications.
Responsibilities
- Define and strengthen Tapestry’s narrative and positioning as it establishes a category at the intersection of AI, software, and the electric grid.
- Build Tapestry’s reputation, influence, and credibility as a trusted industry authority, using modern communication channels and an efficient, agency-light approach.
- Design and execute communications strategies across social platforms, creator networks, podcasts, newsletters, niche communities, executive voice, and traditional media relations.
- Partner with Product, Engineering, and Commercial teams to translate complex technology into clear, credible, relevant stories for customers and external stakeholders.
- Advise the CEO and leadership team on executive positioning, thought leadership, company narratives, and communications during high-impact moments.
- Build clear internal communication rhythms that connect employees to Tapestry’s mission, strategy, priorities, and progress.
- Lead corporate and stakeholder communications in partnership with Alphabet and company leadership, articulating Tapestry’s progress, strategy, differentiation, and business impact.
- Develop communications strategies for complex and high-stakes issues involving technology, data privacy, security, regulation, and other matters.
Benefits
- Competitive salary and equity
- Medical, dental, and vision coverage
- Generous PTO
- Flexible hybrid work model
- 401(k) with employer contribution
- Professional development
- Opportunity to work on important real-world problems within an Alphabet-backed environment
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
