Senior Manager of Brand Experiences & Events

Printfresh LLC•Philadelphia, PA

6d•Hybrid

About The Position

Printfresh is seeking a highly organized, resourceful, and creatively minded Senior Manager of Brand Experiences & Events to lead its growing calendar of brand experiences as the company expands into new lifestyle categories. The role owns planning and delivery of activations including influencer trips and dinners, press previews, collaboration launches, retail programming, pop-ups, and campus activations, carrying concepts from ideation through execution. The position works closely with the Head of Growth on prioritization, budget, measurement, and future funding; the Director of Organic Marketing on influencer strategy, guest mix, and content capture; and the Founder & Creative Director on creative direction and concept review. The role also partners with Retail, Merchandising, Operations, Finance, and Creative, and manages external PR agencies. This is a full-time hybrid position based in Philadelphia, with in-office work Tuesday through Thursday and work from home Monday and Friday. Travel is required for approximately 20–30% of the time, or about 45–65 workdays annually, typically involving one to two trips per month. Trips may include short visits to New York City, longer pop-ups, launches, influencer experiences, and occasional international travel when approved by the event calendar.

Requirements

6–10+ years of experience in experiential marketing, event production, brand marketing, influencer marketing, PR, or hospitality.
Extremely high-agency individual.
Currently and actively leveraging AI to multiply their capabilities.
Experience independently leading complex events from start to finish.
Strong vendor sourcing, negotiation, and budget management skills; comfort managing agencies and outside producers.
Creative thinking and problem-solving ability.
Calm and decisive when facing last-minute changes and additions.
Strong communication skills and comfort working with founders, editors, influencers, and VIPs.
Comfort building systems while running a program; the first year involves both invention and infrastructure.
Comfortable traveling 20–30% of the time, approximately 45–65 workdays annually, including occasional international trips when approved by the calendar.

Nice To Haves

Fashion, lifestyle, beauty, home, or hospitality background strongly preferred.

Responsibilities

Build and plan an annual experiential calendar, including concepts, objectives, audiences, budgets, and measures of success for each event.
Develop and manage the annual event budget, track actual costs against projected costs, and coordinate with the Head of Growth before making commitments.
Own end-to-end event production and logistics, including briefs, recaps, run of show, vendor sourcing, contracts, travel, installation, and on-site leadership.
Schedule meetings and assign ownership to keep internal and external participants on timelines.
Provide PR leadership and build relationships with editors, influencers, and collaboration partners.
Create a repeatable retail events and activations program for the Philadelphia store in partnership with Operations, Merchandising, and Finance.
Share post-event recaps and feedback, identify opportunities to optimize future events, and establish success measures and objectives to build a playbook.
Manage external PR agencies and coordinate with internal teams and leadership on event planning and delivery.