Brand Experience Manager – eCommerce
About The Position
The Brand Experience Manager – eCommerce executes creative strategy and marketing campaigns for eCommerce across the business unit, using eCommerce as both a retail channel and an influential marketing lever. The role partners with media planning on campaigns, maintains brand consistency, and leads test-learn-scale initiatives. It is approximately 75% internally facing and 25% externally facing. The manager leads strategic projects to advance the business unit’s eCommerce brand experience agenda; develops best practices for product detail page (PDP) content, retail media, and creative assets; and partners with Commercial, Insights, and Customer teams to turn insights into briefs and creative. The position also coaches and develops the Performance Marketing Associate Manager.
Requirements
- Typically 5 or more years of CPG experience with base brand experience.
- A BS/BA degree.
- A brand experience or marketing background with a proven campaign execution track record.
- Proficiency in creative briefing and development, retail media, digital content optimization, cross-functional influence, and financial acumen.
- Knowledge of eCommerce platforms such as Amazon, Walmart.com, and Instacart; PDP optimization; retail media; influencer/UGC programs; and test-and-learn methodologies.
Responsibilities
- Execute creative strategy and marketing campaigns for eCommerce across the business unit.
- Partner with media planning on campaigns, ensure brand consistency, and lead test-learn-scale initiatives.
- Lead strategic initiatives and projects to advance the business unit’s eCommerce brand experience agenda.
- Develop best practices for PDP content, retail media, and creative assets, maintaining brand consistency across platforms.
- Partner with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
- Coach and develop the Performance Marketing Associate Manager.
Benefits
- Comprehensive health plans.
- Market-leading 401(k) program with a company match.
- Flexible time off benefits, including half-day summer Fridays depending on location.
- Inclusive fertility and adoption benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
