Brand Manager - eCommerce and Brand Building

Mars • Franklin, TN

3d • Onsite

About The Position

The Brand Manager – eCommerce and Brand Building leads the holistic strategy for a defined pet nutrition portfolio, combining traditional brand management with an eCommerce-first approach. The role manages the business end-to-end, either leading a core brand segment or pursuing white-space expansion through new business development. It is responsible for accelerating brand market share and category growth across channels, with a specialized focus on pure-play and omnichannel retail partners, and for connecting cross-functional teams to deliver brand and eCommerce goals.

The Brand Manager owns portfolio share, revenue, and profit objectives across the marketing mix. In partnership with Brand Directors and the Connected Commerce VP, the role develops and executes growth strategies, digital-first demand generation, innovation opportunities, and integrated brand campaigns. It uses consumer insights, shopper behavior, and market trends to guide strategy, while tracking performance and optimizing marketing investment and execution.

Requirements

• Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred.
• 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
• Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across pure-play and omnichannel environments.
• Strong financial acumen, negotiation skills, and strategic planning capabilities.
• Advanced analytical and problem-solving skills, including the ability to translate consumer and shopper data into actionable insights.
• Ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
• Excellent communication, executive presentation, and relationship management skills.

Responsibilities

• Own and grow a designated portfolio, delivering share, revenue, and profit objectives by managing the business end-to-end across Product, Price, Place, and Promotion.
• Partner with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity and accelerates eCommerce performance.
• Lead comprehensive, digital-first demand generation strategies to drive brand awareness, traffic, conversion, recruitment, and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
• Track portfolio performance, optimize marketing investments, and improve brand positioning and eCommerce execution to maximize business results.

Benefits

• Industry-competitive salary and benefits package, including company bonus.
• Learning and development support from day one, including access to Mars University.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level