Manager, eCommerce Merchandising and Experience

Lowes Foods • Winston-Salem, NC

3d

About The Position

The Manager, eCommerce Merchandising and Experience sets the vision, roadmap, and standards for digital merchandising and the onsite shopping experience across Alex Lee Retail’s omnichannel and marketplace experiences. The role aims to increase guest engagement, basket size, conversion, and online orders by creating intuitive, engaging shopping experiences that support product discovery and consideration.

Working with CX, retail marketing and merchandising, enterprise IT, and third-party providers, the manager leads onsite search, browse/navigation, and taxonomy strategy and identifies roadmap requirements to improve product discovery, the digital shelf, and the online path to purchase. The role uses analytics and industry practices to audit and improve content and onsite merchandising, partnering with category managers and CPG partners.

The position also develops differentiated online assortment experiences for Lowes Foods, KJs Market, and IGA stores, including opportunities such as AI and agentic product inspiration and discovery, configurable products, build-your-own products, and product decision tools. The manager leads and develops direct reports and oversees processes, standards, partners, and performance analysis related to digital merchandising and promotions.

Requirements

• Bachelor’s degree in eCommerce, digital marketing, merchandising, or a related field.
• 3–5 years of experience driving eCommerce conversion through search and navigation, digital merchandising, category management, or product management.
• Experience managing relationships with technology partners and consultants.
• Familiarity with common eCommerce platforms and systems and with managing business resources who use them.
• Proficiency in Google Analytics or other analytics toolsets and ability to understand, process, and analyze large datasets.
• Willingness to invent and derive new ways of doing business in uncharted territory.
• Ability to educate, motivate, and steer resources toward a collective goal.
• Proven experience documenting and communicating complex processes and workflows.
• Self-motivation and adaptability in a fast-paced environment.
• Excellent organizational, communication, and problem-solving skills.
• Strong problem-solving skills and an efficient work ethic.

Responsibilities

• Own the guest path to purchase and digital merchandising experience, including digital shelf content and imagery, site search and navigation, digital promotions and offer management, interactive circulars, and commerce-specific content such as recipes and meal-planning content.
• Lead onsite search, navigation, and taxonomy strategy and execution, using analytics to improve catalog and collection organization, boost-and-bury practices, search terms, keyword redirects, category structure, product discovery, engagement, and conversion.
• Manage resources and standards for new-item authoring workflows, ensuring product-content accuracy, imagery, and naming conventions align the digital shelf and promotional merchandising with in-store offerings; identify process simplification and automation opportunities.
• Oversee team execution and quality assurance of digital coupons, targeted promotions, and complex promotional offers, ensuring accurate setup, validation, and timely delivery with marketing and merchandising.
• Serve as the eCommerce subject-matter expert for retail Category Management on online merchandising practices and data procedures; lead category, taxonomy, and department-structure optimization with merchandising and technology teams.
• Align online product assortment, digital shelf standards, merchandising priorities, and enterprise storylines across owned and third-party experiences, coordinating with channel owners on consistent discovery and execution.
• Monitor online traffic, engagement, conversion, and merchandising performance; recommend initiatives and align analysis with cross-functional teams to present an overall performance summary.
• Contribute to the CX roadmap by working with business and technology teams to define requirements for online product and search enhancements and influence the platform roadmap.
• Manage resources responsible for internal PIM/MDM systems and third-party product-information partners, including photography repositories, product-information systems, and inventory systems; drive discussions about process enhancements that consider enterprise product-data needs.
• Research and improve online product-experience practices and conduct competitive reviews to develop recommendations.
• Guide internal teams and CPG partners in audits and best-practice reviews.
• Assist with user acceptance and quality assurance testing for the product experience and core site features.
• Provide second-tier technical support for website questions and issues.
• Document and communicate online category and product standards.
• Lead, coach, and develop direct reports, setting priorities and accountability and maintaining continuity of critical digital merchandising and promotional processes.
• Support other projects, promotional offers, and efforts as directed by the supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager