Ecommerce Manager

Born Primitive•Virginia Beach, VA

1h•$90,000 - $110,000•Onsite

About The Position

The Ecommerce Manager owns the performance of Born Primitive's digital storefronts across the US, Canada, and EU markets, serving as the primary point of accountability for conversion rate and overall site performance. Reporting to the Director of Ecommerce and leading our Ecommerce Team, this role blends strategic ownership of conversion rate optimization, site experience, and merchandising with hands on execution across technology, landing pages, and daily site management. This is a highly collaborative role. The Ecommerce Manager partners closely with the Marketing Manager and Email/SMS Manager to lower customer acquisition cost across the full funnel, from ad to landing page to email opt in and welcome series, and with the Customer Service Manager to resolve site issues and improve the customer experience. The role also works directly with Product and Merchandising on catalog, navigation, and presentation. The role has a dedicated Web Development Team for technical projects, and support from our Creative Team to bring landing pages and on-site experiences to life. This is a role with real room to grow. As part of a fast-growing company with dynamic opportunities, this position offers clear room for growth as the role matures and demonstrates impact over time.

Requirements

3+ years of ecommerce experience (5+ preferred), including 2+ years on Shopify Plus, with experience managing or leading a team.
Proven track record of CRO success managing a high traffic ecommerce site, ideally across multiple storefronts or regions.
A seasoned leader, invested in the people behind the product, with experience building, restructuring, and right-sizing teams, comfortable making and defending tough people decisions.
Highly autonomous and decisive, comfortable owning ambiguous, fast-moving problems and bringing leadership outcomes rather than just options.
Structured and detail oriented, with strong QA discipline and sound judgment for testing changes before they go live.
SEO experience required
A customer first instinct, with strong UX/UI and merchandising judgment.
Unwavering dependability and a strong sense of ownership, especially during Born Primitive's most critical selling periods.
A self-starter and continuous learner, growing through every success and failure on site.

Nice To Haves

familiarity with GEO and agentic/AI commerce channels is preferred.

Responsibilities

Own the customer's full path to purchase, from landing through checkout and supporting post purchase, across all three storefronts, continually identifying and acting on opportunities to improve conversion.
Partner with Product and Merchandising to keep the catalog, navigation, presentation, and assortment clean, intuitive, and aligned with how customers shop and the selling points that convert.
Own the ecommerce tech stack, building the business case and accountable for the return on every tool and investment.
Lead strategy and standards for how the site is organized and maintained behind the scenes, directing the Ecommerce Team on execution while staying hands on enough to make direct adjustments during key selling periods when speed matters most.
Own the structure, talent, and size of the Ecommerce Team, assessing capability against business needs and making the case for the right investment in people.
Proactively collaborate with Creative, Marketing, Customer Service, and Email/SMS Managers to improve site KPIs, lower customer acquisition cost end-to-end, and improve customer experience and customer journey.
Own SEO implementation and performance and bring Born Primitive's presence into GEO and agentic commerce channels as they develop.
Present your work, results, and roadmap to the Director of Ecommerce and company leadership, with a clear command of your site's performance and the story behind it, including the business case and return behind investments in tools and team.