Sr Brand Manager Reese's

The Hershey Company•Lower Swatara Township, PA

10d•$156,080 - $195,100•Onsite

About The Position

The Senior Manager Reese's, Strategy, Creative & Portfolio will shape the long-term ambition, strategic direction, creative expression, and portfolio choices for Reese’s while protecting and strengthening brand health. The role drives culture-first marketing, bold experimentation, and new approaches that keep the brand distinctive, relevant, and iconic. It represents the brand in key creative and media investment decisions, leads the integrated agency team, oversees design evolution, and identifies brand-equity opportunities across Away From Home, Seasons & Tentpoles, and other strategic occasions. Success requires setting an inspiring direction, aligning partners, prioritizing rigorously, exercising sound judgment, and stewarding financial resources.

Requirements

7 or more years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative.
Consumer product experience.
Demonstrated experience building and deploying long-term brand strategy and annual brand plans grounded in consumer insights, market intelligence, and enterprise realities.
Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs.
Strong analytical, strategic-thinking, and problem-solving capabilities, including the ability to translate insights into action.
Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
Excellent communication, storytelling, and presentation skills, including experience delivering recommendations to senior leaders.
Bachelor’s degree required.

Nice To Haves

Food industry experience.
Degree in Marketing, Business, Management, Finance, or a related field.
MBA.

Responsibilities

Define and champion Reese’s long-term vision, growth strategy, positioning, and portfolio direction, translating enterprise priorities and consumer insights into clear brand choices.
Own brand health and equity by establishing the learning agenda, monitoring performance, and turning consumer, cultural, and marketplace signals into action.
Set creative ambition and lead culture-first marketing across Masterbrand equity and subline expansion campaigns.
Lead the integrated agency team and partner with Creative, Media, and cross-functional stakeholders to deliver breakthrough, insight-led work that expands demand and deepens brand fandom.
Represent the brand in critical creative, media, and investment decisions, balancing brand-building impact, commercial priorities, MMM learnings, and financial stewardship.
Oversee brand identity and design evolution to strengthen consistency, distinctiveness, and future relevance.
Develop incremental brand-equity and demand opportunities through Away From Home, Seasons & Tentpoles, and other strategic platforms, with clear success measures and disciplined resource allocation.