Sr. Associate Brand Manager

Gallo•Dallas, TX

4d•Hybrid

About The Position

As Senior Associate Brand Manager for the Nobilo brand at GALLO, you will help shape and advance brand strategies that drive business growth, strengthen consumer connections, and support long-term success. You will partner cross-functionally to develop and execute marketing initiatives, evaluate market opportunities, and deliver brand experiences across multiple channels. Working with brand leaders and subject matter experts, you will contribute to strategic planning, business reviews, and execution while aligning brand plans with company objectives and financial goals. The role uses consumer, customer, and channel insights to identify opportunities, optimize brand performance, and support innovative marketing initiatives. You will analyze data, monitor trends, manage budgets, and connect brand storytelling to consumer experiences. The position involves collaboration across teams, influencing stakeholders, and balancing strategic thinking with execution to deliver go-to-market programs and measurable results. The role is based in Modesto, California, with three onsite days per week, or Dallas, Texas, with four onsite days per week; occasional telecommuting is available. The position requires travel up to 50% to designated business locations and in-market locations, plus travel to company offices, sites, or meetings for onboarding, training, meetings, and events up to 5% of the time.

Requirements

Master’s degree plus 2 years of qualifying marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience with increasing responsibility; or bachelor’s degree plus 4 years of such experience; or bachelor’s degree plus 3 years of Gallo sales, marketing, engineering, or operations experience; or high school diploma or state-issued equivalency certificate plus 8 years of qualifying experience.
Strong analytical and financial acumen.
Project management skills.
Ability to partner effectively with cross-functional teams.
Excellent written and verbal communication skills.
Ability to travel up to 50% of the time to designated business locations and support in-market expectations.
Ability to travel up to 5% of the time to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events.
Must be 18 years or older.

Nice To Haves

Master’s degree plus 4 years of brand marketing experience; or bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience with increasing responsibility; or bachelor’s degree plus 6 years of Gallo sales, marketing, hospitality, engineering, or operations experience.
Brand management experience.
IRI Circana experience.
Experience managing multiple external agencies.
Consumer packaged goods, pharmaceutical, or alcohol beverage industry experience.

Responsibilities

Help shape and advance brand strategies to drive business growth, strengthen consumer connections, and support long-term success.
Partner cross-functionally to develop and execute marketing initiatives and deliver brand experiences across multiple channels.
Evaluate market opportunities and contribute to strategic planning, business reviews, and executional excellence.
Help align brand plans with company objectives and financial goals.
Use consumer, customer, and channel insights to identify opportunities, optimize brand performance, and support marketing initiatives.
Analyze data, monitor trends, and manage budgets.
Connect brand storytelling to consumer experiences.
Collaborate across teams and influence stakeholders to support go-to-market programs and measurable business results.
Travel to designated business locations and support in-market expectations as required.
Travel to company offices, sites, and meeting locations for onboarding, training, meetings, and events as required.