Community & Brand Manager

CyberNut•Los Angeles, CA

21d

About The Position

CyberNut is a fast-growing K-12 cybersecurity startup protecting more than 1 million students and staff across hundreds of school districts. Its platform helps teachers, staff, and students recognize phishing, scams, and account compromise through phishing simulations, threat reporting, and short, gamified lessons. The Community & Brand Manager will build customer community and engagement and serve as CyberNut’s brand ambassador and social voice. This hands-on role includes frequent travel to customer sites, school districts, and K-12 conferences. Los Angeles is preferred for in-office work; remote candidates within the United States may be considered. The role reports to the CEO and VP of Marketing and works closely with Customer Success, Sales, Marketing, and Product. Work is divided approximately among brand activation (35%), community and engagement (35%), and brand, social media, and content (30%), with the allocation varying by quarter. The manager will create tailored activation plans and materials for customer districts; run launch moments, competitions, recurring promotions, events, and customer community calls; and own day-to-day content for CyberNut’s TikTok, Instagram, and LinkedIn accounts. The role also manages the swag program, supports customer recognition, attends conferences with customers, and turns customer programs and successes into content. Success is measured by visible customer engagement, growth in social presence, and the contribution of engagement to report rates, renewals, and referrals. Leading indicators are reviewed monthly with the CEO, VP of Marketing, and Customer Success team.

Requirements

Be a TikTok and Instagram native and a natural content creator, comfortable appearing on camera and doing creative activities outside your comfort zone.
Have at least 2 years of experience in community management, customer marketing, brand, content creation, or social media.
Have a track record of running programs, events, or campaigns that measurably increased engagement, brand awareness, and activation.
Have strong writing skills and an eye for visual content, with the ability to turn customer wins into shareable posts.
Be comfortable owning company social accounts on TikTok, Instagram, and LinkedIn, as well as a content calendar.
Be enthusiastic about frequent travel and able to represent CyberNut in person at conferences and customer events.
Have strong organizational skills and be able to manage multiple districts, programs, and deadlines.

Nice To Haves

Experience in K-12 education, working with school IT teams, or cybersecurity.
Experience at a B2B or education technology company.

Responsibilities

Create an activation plan for each new customer during onboarding in partnership with the Customer Success Manager, including the district champion, brand touchpoints, initial program, and 90-day goals.
Track activation levels across existing accounts, review the lowest-tier accounts with Customer Success monthly, and develop plans to increase activation.
Create and distribute activation materials, including staff launch decks, mascot and poster assets, leaderboard displays, email templates, and swag for early winners.
Make launch moments, such as leaderboard reveals or trophy deliveries, into events.
Tailor activation plans to each district’s structure and champions.
Run customer leaderboard competitions and recurring promotions and events, including awareness-month kits, awards, new-customer challenges, and swag drops.
Build and host customer community calls and an online community space to learn what drives engagement.
Partner with Customer Success on low-engagement accounts by proposing activation programs and engagement plays.
Celebrate customer engagement on CyberNut’s channels.
Own CyberNut’s TikTok, Instagram, and LinkedIn accounts and manage a weekly content calendar, creating, filming, and publishing approximately four to five posts per week.
Develop the CyberNut squirrel mascot as a recognizable social personality through recurring content formats, trends, and moments.
Film content at district sites and conferences, appear on camera, and experiment with creative formats.
Manage the swag program end to end, including product selection, eligibility, shipping, and budget.
Attend regional K-12 IT conferences and state ed-tech events with customers, including co-presenting with customer representatives.
Run public customer recognition programs, including a monthly School of the Month, social shout-outs, and a conference-booth wall of fame.
Turn customer programs into ongoing content, including launches, updates, results, interviews, and award deliveries.
Help customers and champions share content by tagging them, inviting participation, and providing ambassador materials.
Engage with social audiences by replying to comments, messaging champions, and promptly celebrating customer posts.
Review leading indicators monthly, including activation levels, program participation, report rates, social reach and engagement, and customer stories.
Share community feedback and pilot participants with Product, provide customer stories and conference co-presenters to Marketing, and surface warm referrals and reference customers to Sales.