Ar Specialist Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, or Public Relations.
• Strong written and verbal communication skills, attention to detail, and the ability to translate complex information into clear, compelling content.
• Proficiency in Microsoft Office, CRM and marketing automation, social media, website, and analytics platforms.
• Strong project management, organizational, and analytical skills.
• Ability to manage deadlines, collaborate effectively across functions, and use data to improve results.

Nice To Haves

• Experience is preferred but not required.
• Experience executing integrated marketing campaigns, with demonstrated ability to generate demand, engage customers, enable Sales, and drive business growth.
• Experience supporting B2B trade shows, conferences, and customer events.
• Familiarity with Adobe Creative Cloud or other creative tools.

Responsibilities

• Execute integrated marketing campaigns to generate qualified leads, engage target accounts, and contribute to sales pipeline growth.
• Partner with Sales to identify growth opportunities and develop targeted campaigns, content, and communications that advance customer and prospect relationships.
• Track campaign performance, lead generation, conversion, and pipeline contribution to improve marketing effectiveness.
• Develop and execute email, social media, website, and other digital marketing initiatives to increase brand awareness, engagement, and demand.
• Promote customer-facing content and translate complex technical information into clear, relevant messaging for digital channels, collateral, presentations, and sales materials.
• Maintain website content, support SEO and digital optimization, and ensure content aligns with brand standards and business priorities.
• Collaborate with Sales, Market Development, and Product Management on marketing materials and targeted programs that open customer conversations, strengthen strategic accounts, and advance opportunities.
• Identify opportunities to leverage and repurpose content across markets, products, applications, and priority accounts.
• Develop recurring marketing reports and use performance data to improve efficiency, engagement, lead quality, and business impact.
• Plan and execute trade shows, conferences, and customer events, managing timelines, vendors, materials, promotions, and deliverables.
• Drive pre- and post-event marketing activities to increase engagement, generate leads, and convert event participation into Sales opportunities.
• Support the Global Brand Communications Manager in promoting the AR brand across digital channels, marketing materials, events, internal communications, and other customer touchpoints.
• Develop and coordinate internal communications that reinforce company priorities, culture, and brand messaging.
• Perform other duties and responsibilities as assigned.